Email sending tips: Sometimes you hear of people talking in their sleep…but I have yet to come across anyone who reads emails while sleeping.
So, why is it then, that so many people fall into the trap of sending out emails at times when their target audience won’t see them.
In at least one particular sector of the online advertising community it is common for program owners to send out emails at midnight.
Most people are already sleeping at that time, or at the very least winding down for the day…so they will not want to read your message and chances are it won’t be seen at all.
So the answer is…wait until they are awake and time the email for then – sounds obvious but so many people don’t do this.
The good news is that at RocketResponder you can choose exactly when your emails are sent out. So if you have a broadcast message you want to send to your list you can either send it immediately or send it at a date and time of your choosing.
Here are some good times to send an email to your subscribers:
- immediately – when the message is time critical and you need to get it out there now
- day time rather than night time – more people will open an email during the day than at night
- want to catch the early openers? – then sending an email between 7 and 9am will ensure the message is near the top of their inbox when they are checking messages
- afternoons are great for getting your email opened – studies have shown that between 2 and 5pm is a particular sweet spot for getting your emails opened.
Also, in general, weekdays tend to get more opens than weekends and you may get a better response mid-week than on other days.
Top tip: Just be aware that different times can produce different results to be prepared to experiment a bit and see what works well for you.