Let Us Talk About Followup Series

Email marketing has quickly become one of the most powerful tools available to businesses both large and small. The wonderful thing about email marketing is that the same marketing and advertising tactics that are being used by the big corporations can also be implemented by the small business owner as well in order to get big results. The trick to great email marketing is in understanding some of the different tactics used and the timing of when to use what.

An email follow up series is all about timing. Once you have effectively obtained a lead, they have opted in by offering their email address, the real work of landing the sale starts. Your email follow up series is the tool that will help you finish convincing the lead that you are the choice they should make, or to encourage the lead to continue making purchases.

Use Your Tools

Most small businesses which are using some type of email marketing software or marketing automation software have at their fingertips email follow up series capabilities, but most companies do not put this important tool to work. Why? Because most business owners feel intimidated by the prospect of mapping out their objectives and then writing up the pre-arrange emails. What these business owners do not realize, however, is that an email follow up series is a small time investment which will continue to build your business, land sales and increase your revenue for a long time to come.

What Is a Follow Up Series?

A follow up series is quick simply a series of email messages which are automatically sent out to leads (potential or returning customers) with more information or encouragement to make a purchase or respond to your message in some way. Your email follow-up series is quite literally the best and most authentic way to engage people in your brand and get them committed to be a part of your online community as well as a “free” advertiser. People share brands and messages that they enjoy and believe in.

What Should A Follow Up Series Consist Of?

A follow up series of emails should consist of a couple of different kinds of messages.

  • Thank You– The thank you message should be sent immediately after a purchase or after an opt in. This will also offer an email confirmation to cement the address to your list.
  • Let’s Get Started or Welcome– This message or a variation of it is a way to reach out to the lead to connect on a deeper level. This is a good time to invite them to share your brand on their social media, making sure that sharing capabilities can easily be done from the email itself.
  • This Way to Great Content– This message will refer the lead back to your website where they can find new, relevant content (articles, blogs, offers) to help them in whatever niche your product, service or brand promises to assist them.
  • Make the Most of…- This message will offer your lead tips to ensure success with the product, brand or service. This is also a great time to encourage your lead to share content with others who might also need this brand, product or service.
  • Bonuses– Everyone loves bonuses and free gifts. At this point in the relationship with your lead you should offer a bonus of some time. The most inexpensive way to keep leads interested is with free content. Content is free for you because you can create it, and it appealing to the lead because it will continue to help them along whatever path they started out on with your product, brand or service. Bonus content can come in the form of free e-books, articles, videos, tutorials or webinars.
  • How Pleased Are You?– This message will seek to engage the lead on an even deeper level by giving them the opportunity to offer feedback. Feedback can be offered in the form of a testimonial. This has a twofold purpose. One is makes the lead feel special and necessary to the brand and two it provides you with important marketing feedback which can help you improve your marketing strategies.

Results from Yesterdays Affiliate Email

Showing you what I do on a daily basis isn’t good enough if you don’t see results right? I always want to see realistic results from a method so I have evidence that it works before I start using it. I call it a method but let’s be honest what I did in yesterday video was stupid simple, if you haven’t checked it out yet here it is so you can see for yourself anyone could have done this https://www.rocketresponder.com/blog/sending-affiliate-email-real-time/

As you can see from the results they are realistic and I’m not showing you a method I use to generate that fake “$385,837.11 in 7 days”. While the $488.65 isn’t a mind blowing number for the amount of time and effort it took me I’d call it a win.

Now I know what you’re thinking Justin you have 2 unfair advantages and it does make this unrealistic for someone like me. You can write emails and I struggle with putting words together that generate interest and sales. You have bunch of massive lists!

Good point but let me disspell a few things here.

#1 I’m terrible at writing emails so much so over the years I’ve learned to use the affiliates swipe files. A swipe file is a prewritten email the program owner has provided it’s affiliates and almost every time it’s better than what I can write. Yes Jon Olson writes his own emails and he’s quite good at it, congratz for him! Guess what I’m terrible and you can see I still generated $488.65 using the standard swipe file. Is there an advantage to writing your own emails? Sure but that should never stop you from doing as there is an advantage of using someone else’s words too. Now you know my dirty secret and the secret of a lot of other successful affiliate marketers.

#2 Well this one isn’t as cut and dry. What I can say here to encourage you is I only started taking list building seriously 4 years ago. While that might sound like an eternity while you try to do the same know that it went by fast, very very fast. The great thing about list building is the only hard part is getting the ball rolling. Once you start mastering a way to generate leads you start learning new ways to generate leads and next thing you know you are a lead sucking master. Master 1 and eat forever, maybe not prime rib every night but we looking for realistic results not overnight riches.

Good luck with your list building ventures and keep your eyes peeled here for more videos showing how we build and earn from our lists.

Sending an Affiliate Email in Real Time

Sometimes it’s just easier seeing someone do it. Affiliate marketing is amazingly simple when you have the right tools at your disposal.

Here I’m using JVzoo, https://trck.me and RocketResponder. As you can see in the video it only took me about 2-3 minutes to get this offer out. I wish it was more complicated than this so it would seem I have some special talent that you don’t BUT that’s not true. Affiliate marketing is beyond easy for anyone with even a basic internet connection and a couple tools. We hear Jon say all the time build your list, well this video shows you why. If affiliate marketing was all I did my job would be over today and at one point in my life this was true. 5 minutes of your day for the potential to make a few hundred to a few thousand on one or two emails.

Remember only promote products that you know are a good fit for your list and you have tried yourself. I’ve been burned in the past promoting something I didn’t try because I wanted in on the launch. BIG MISTAKE!! All good JV partners will give you access to try it out and see if it works as it says or is just hype with no substance. Promoting good useful tools to your followers builds the trust we hear Olson talk about ad nauseam and it’s for a good reason.

Let me know in the comments below your favorite method of affiliate marketing or what types of things you’d like me to show you in future videos.

Enjoy the rest of your week and remember STAY AWESOME!

Is Tuesday…The Best Day To Send Email?

The question that pops up the most from customers and newer email marketers is what is the best time of the day to send email?

That’s a tough question to answer simply because there are so many factors involved. We did a blog post a few months ago that tried to tackle this question and while the answer wasn’t the most popular one, we feel that only YOU can decide which time of the day performs best. From your own tracking and testing, you will start to see some patterns.

However something is very clear in our tracking over the years and from studies around the web….Tuesdays are still the day of the week that sees the most ‘action’ when it comes to email.

The arguments are that while Mondays people ‘dread’ the thought of being back to work for the week, Tuesdays is when ‘work mode’ is in full swing.

Is there an truth to that or is that just anecdotal evidence?

According to an in depth study by Propeller, Tuesday was the best day on paper to send….But again, it depends on the market.

This is why it’s so important to not only know your market but also track your stats to see exactly what works and what doesn’t.

Personally, speaking from my own experience, I get very good results sending email on Tuesdays. But you’ll notice in that study above that 10am was the best time to send email….My stats show me that while Tuesdays are great days to send….It’s actually after 8 pm that sees the most open rates and click through rates.

Know YOUR lists!

See what works for you and your lists by tracking all your emails. The more you track and test, the better gauge you will have on your lists.

And that’s the ultimate goal, to maximize your results by sending valuable content to your subscriber lists every day you can….Especially Tuesdays 😉

A Secret Hidden Benefit Of Email Marketing

You don’t need another blog post telling you how important building your email list is.

I’m willing to bet you’ve heard every marketing expert on planet earth tell you that email marketing is one of the first things, if not the first thing, you should spend your time and energy on.

This is information that you already know!

And you are savvy enough to be reading this blog so, yeah, I am assuming you understand the importance of email marketing.

Now that we’ve got that out of the way, let’s dive into a hidden benefit that no one seems to bring up.

Here’s the situation, using your autoresponder account here at Rocket Responder you will be setting up email series. In these series, you will communicate with your subscribers. You will be highlighting the benefits of you and your company while trying to build life time relationships with these subscribers.

So far so good…

What happens during these communications can lead to sales but let’s be honest, most emails you send won’t be opened. And our job as email marketers is to become better with those open rates.

However, like mentioned, most emails won’t be opened.

So one would ask, what’s the point of even sending emails at all, if we get 80-90% of these emails to not even be opened at all.

This is why…

Did you catch that?

By embracing email marketing we become top of mind to our customers.

First the bad news…You may get some people unsubscribing from your mailing lists if you stay in front of them continuously.

Here’s the good news…They more than likely wouldn’t have taken action on your emails anyways.

You see, the more you embrace staying in front of your subscribers the more you become top of mind. In a world where we are bombarded with thousands of piece of marketing messages competing for our attention, it just makes sense to be…In front of people as often as you can, as much as you can, everywhere you can.

A side note though…You MUST lead with value. So you are not just in people’s inboxes for the sake of being in their inbox. However delivering quality content, engaging your subscribers and providing value to your lists is always a good game plan.

The added bonus…You become top of mind in their eyes!

Note: The above excerpt is from Donald Miller’s fantastic new book ‘Building A Story Brand’ as well as this little gem of a quote…As if you needed more proof that email marketing is a must 😉

email marketing