When creating content to send via email, there are plenty of articles and presentations out there that describe how important your headline and subject line are…
Entire courses online are dedicated to not only that start of your email copy but also the body of it as well.
And I’m not trying to take anything away from how important those parts of your copy are however something I read recently captured my attention when it comes to drafting the perfect email.
In a recent article on MarketingProfs.com, the author showcased how studies done in eye tracking emails, focused on the email signatures and the banners that senders could add to their copy.
And when you think about it…When you read emails…Where do your eyes quickly travel to?
I know in my case, it’s almost always the P.S. or the bottom of the copy.
Why is that?
I do believe that we want to get to the nitty gritty as soon as possible. Is there an offer that we will discover at the bottom of the email? What’s the call to action and main purpose of the email….We tend to find all those answers in our post scripts and signature lines.
Try it out!
Try to play and have fun with your signature lines and post scripts and I believe you will see an increase in click through rates as well as action taking via your broadcasts.
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10 thoughts on “Why Signature Lines & Post Scripts Are So Important…”
I am going to look into focusing on this in my next email. Thanks for sharing!
For sure man. It helps a ton. Test it out and let me know what your results are like 🙂
I am curious as to how Bernie put together that signature.
Could be created using something like Canva. 😉
I didn’t know that they were this efective i am going to start using them from my next email broadcast
For sure. Let us know how it turns out 🙂
Going to take a head sooner,for progress of d marketing career evaluation.standbye for the results on hold
P.S. lines are so misunderstood. It’s a great way to promote stuff and be none pushy.
Agreed. A simple simple way to promote. That’s effective but like you said, not too pushy.