text emails

Tips To Create Better Plain Text Emails

So I have a confession…

I know RocketResponder has one of the easiest to use HTML editors on the market. We developed it with the novice in mind so they could easiest and effectively create attention grabbing email templates. I think it’s pretty neat technology and am very excited that so many of our members enjoy it’s full capabilities…

That being said…I write 99% of the emails I draft…In plain text!

I’m old school I guess. I love the written word in plain black ink on a white background, but that doesn’t mean that creating plain text emails has to be boring. In this blog post, I’m going to go over a few tips that have helped me get great open and click through rates using only the text editor inside of RocketResponder.

Here’s how to get better open and click through rates using plain text emails;

1. It Starts & Ends With The Subject Line – No matter if you choose to create an HTML email or plain text email, it won’t matter unless you grab people’s attention with a solid subject line. This is your ‘key’ to get your readers to open the email!

text email

2. Use The Bold, Italic, Underline and Strike Through Options! – This adds so much to your copy! Plain text email doesn’t have to be run on sentences for 3 paragraphs and then a P.S. to seal the deal. You need to add features to the copy that pulls attention and eyes towards it. So bold certain points in the text! Use italics when you are trying to highlight something! Underline things, use a strike through feature hen you want to cross out a price and add a ‘special deal’ or similar. Get creative and the body of your email will stick out to the reader!

text emails

3. Add Different Font Sizes To Your Copy – This is a great way to make a BIG point or create a change of pace within your copy. Don’t make the text TOO big but it’s a good idea to play with this feature and see what works best. I’ve started doing this recently and have been getting great results in open rates.

email texts

4. Use Lists & Bullet Points To Add Much More To Your Copy – This is a trick master ad copy writers have been using for years. They know people want the information quickly and might just be scanning your emails. So give it to them in bite sized chunks!

text emails

There are so many features in your basic text editor at RocketResponder that you will be blown away. The best part about writing emails in plain text is…You see what you get right away! No need to create a Picasso with your HTML and design skills, just an effective straight forward text email!

Play around and see what you can come up 🙂

I hope this post helps you create epic emails every single day!

text emails


I Don’t Know What Do I Write About & Other Excuses We Tell Ourselves Daily

People usually roll their eyes when they hear this speech…

“You need to build your mailing list…”

We get it! The money is in the list. The fortune is in the follow up. And that’s fine and dandy for writers who can come up with words with little to no effort. But what about me? I don’t know how to write properly and to be honest, I have no idea WHAT to write about in the first place….

Sound familiar right?

Here’s a little fact about writing emails, blog posts and any kind of content online…You literally need to find inspiration daily to come up with stuff to put out there!

Speaking from my own experience, I’m nose deep in a book daily. I discover things that inspire me when reading and always find something to write about and share to my lists.

Maybe reading isn’t your thing?

You can watch videos on YouTube or Dtube from content creators that can spark and idea or two…

Maybe you find inspiration from podcasts….There are thousands to choose from!!

You see, being motivated to write and create content on blogs and emails is an ‘inside job’, meaning if you just expect someone to show you the way, you will be disappointed.

Here’s a quick action plan on how to get fired up and discover your passion for writing…

1. Find your niche – And when I say ‘niche’ I mean your PASSION! For example if you love dogs and hate cats, it’s a pretty good game plan to NOT write about cats. I know that’s an obvious solution but sadly a lot of people try to write emails about things they really have no passion for. If you LOVE something, you will get pumped up to write about it, share it and discuss it!

2. Find your inspiration – Whether it’s books, podcasts, videos, whatever…Surround yourself with fantastic content and learn from it. When I first started diving into email and writing blogs I actually read the emails that came into my inbox. I learned from the masters of email marketing and found inspiration that way. Whatever works for you…Try it 🙂

3. It’s a daily grind
– Remember, inspiration comes from anywhere but the motivation to grind every day comes from within. You need a constant source of motivation and for me it’s remembering this simple truth I’ve shared in previous posts…

Remember….It’s the daily habits that start snowballing into BIG wins!


Building This Asset Will Save Your Business One Day

Let’s take a second and discuss the most important asset you will ever own for your online business…

Programs come and go…

Opportunities that are sure fire hits may disappear down the road.

Changes in regulations, laws and business practices are always a possibility when you start to create something online. However there is one asset that you can rely on that stands the test of time and will always be your most valuable asset in online business.

Your email list!

Call it your customer list, subscribers, email list whatever…It may actually save your business one day.

Here’s a story you may have heard…It might be urban legend but there is so much truth to it.

A long time successful entrepreneur was once asked, if their business crumbled what would be their most important asset they would need to start over. Without hesitation the entrepreneur said their customer list.

Not their office.

Not their computers.

Not their cars.

Not their frequent flyer miles.

But their customer list!

The entrepreneur went on to say, they could rebuild anything because they had the two most important things they would need to start a business….Their knowledge and their customer lists.

This is why we’re not only huge fans of partnering with you to build your customer list, but we are also raving fans of building an asset that could potentially save your business in the years to come.

Hey being an entrepreneur is a roller coaster. You will have plenty of ‘up’s’ but you will also have some downs. Focusing today on building your email list is a way to hedge your experiences so you don’t get too far down on the entrepreneurial journey!

Like we said above, programs can come and go like the wind. And that opportunity you think will be there forever may not be online in a few months from now…But that email list will! And the relationship you build with those people on your list can serve your business for years to come, no matter what life throws at you!

Why Signature Lines & Post Scripts Are So Important…

When creating content to send via email, there are plenty of articles and presentations out there that describe how important your headline and subject line are…

Entire courses online are dedicated to not only that start of your email copy but also the body of it as well.

And I’m not trying to take anything away from how important those parts of your copy are however something I read recently captured my attention when it comes to drafting the perfect email.

In a recent article on MarketingProfs.com, the author showcased how studies done in eye tracking emails, focused on the email signatures and the banners that senders could add to their copy.

And when you think about it…When you read emails…Where do your eyes quickly travel to?

I know in my case, it’s almost always the P.S. or the bottom of the copy.

Why is that?

I do believe that we want to get to the nitty gritty as soon as possible. Is there an offer that we will discover at the bottom of the email? What’s the call to action and main purpose of the email….We tend to find all those answers in our post scripts and signature lines.

Try it out!

Try to play and have fun with your signature lines and post scripts and I believe you will see an increase in click through rates as well as action taking via your broadcasts.

Did you know that you can broadcast your messages using RocketResponder for one low fee every month? It doesn’t matter if you have 100 people on your mailing list or 100,000. We don’t charge you a mortgage payment for your email marketing like others tend to do 😉 Try us out for free for 30 days today!

email marketing

Your Greatest Business Opportunity Online

Staying the course is hard in online business.

We are bombarded with offers, claims of instant riches and countless schemes on a daily basis. Not only does it get confusing but sometimes it’s hard to tell the difference between a great opportunity and someone just trying to get your hard earned money.

One of the biggest benefits of focusing on email marketing and building your own mailing lists is that YOU become your greatest opportunity.

Think about that for a moment…

In today’s day and age if you have access to the internet and a few marketing tools, you are in business for yourself. Read that again….You are in business for YOURSELF!

And you’ll hear time and time again, the biggest asset you will ever own in business is your customer list…AKA your email list.

email marketing

So this is why ‘staying the course’ is so critical and the most successful marketers online focus on building their email lists each and every day.

It’s as simple as that, and I’m not trying to over simplify building an online business but you need to get into the habit of doing these 3 things as much as you can, as often as you can:

1. Build your email list with targeted leads
2. Send REGULAR emails to that list
3. Build your personal brand by being active in social media / blogs

Doing these 3 things consistently has helped thousands of new online marketers and experienced ones at that. You just can’t beat this formula.

Sure there is more work to be done and the ones that hustle the most win, but this is investing in YOU!

Remember, you are in business for yourself and your greatest opportunity truly is, your own business!