bitcoin cash

Email Marketing, Crypto & Your Autoresponder Needs

We might not be the first major autoresponder to accept crypto currency as a form of payment, but we’re one of the first for sure 🙂

We mentioned this in November when we started accepting Bitcoin Cash as a payment option for our members and so far, the response has been fantastic!

bitcoin cash accepted at rocketresponder

We’re seeing more and more email marketers starting to take a strong look at crypto as a payment option for their marketing needs and Bitcoin Cash is just the start for us….

We plan on adding a few more coins as payment options but right now, BCH has been a great experience for us.

If you are interested in learning more about Bitcoin Cash, be sure to check the currency out here!

Can we predict the future of crypto as a viable payment option for email marketing?

No one knows for sure, but everything we have researched points to the perfect match for our services. Of course you can always use our secure credit card processors but we don’t think marketers around the world should ignore crypto and it’s potential for your business.

It’s a digital economy and we’re excited to be a part of the future! For not only RocketResponder but email marketers around the world.

Let’s go and make some history 🙂

email marketing

Your Greatest Business Opportunity Online

Staying the course is hard in online business.

We are bombarded with offers, claims of instant riches and countless schemes on a daily basis. Not only does it get confusing but sometimes it’s hard to tell the difference between a great opportunity and someone just trying to get your hard earned money.

One of the biggest benefits of focusing on email marketing and building your own mailing lists is that YOU become your greatest opportunity.

Think about that for a moment…

In today’s day and age if you have access to the internet and a few marketing tools, you are in business for yourself. Read that again….You are in business for YOURSELF!

And you’ll hear time and time again, the biggest asset you will ever own in business is your customer list…AKA your email list.

email marketing

So this is why ‘staying the course’ is so critical and the most successful marketers online focus on building their email lists each and every day.

It’s as simple as that, and I’m not trying to over simplify building an online business but you need to get into the habit of doing these 3 things as much as you can, as often as you can:

1. Build your email list with targeted leads
2. Send REGULAR emails to that list
3. Build your personal brand by being active in social media / blogs

Doing these 3 things consistently has helped thousands of new online marketers and experienced ones at that. You just can’t beat this formula.

Sure there is more work to be done and the ones that hustle the most win, but this is investing in YOU!

Remember, you are in business for yourself and your greatest opportunity truly is, your own business!

Building Awareness To Build Your Email Lists

A huge part of building thriving email lists is to bring massive awareness to you and your brand.

Sounds simple on paper and makes perfect sense when you think about it. The more people that know you, the better chance you have for them to sign up to your lists.

A closer look at a typical sales funnel will show you where the top of the funnel needs the most attention…


So far so good, but then you start learning that the quickest way to build awareness for your brand and subscriber lists is through paid traffic which can start becoming quite the expense.

Here a few tips and tricks to bring massive awareness to your business, while not breaking your bank;

1. Blogs – Setting up a blog is a must for most businesses. You need a central hub where you can deliver great content for your customers and bring awareness to what you are offering. A blog is the perfect platform. And what’s great about this, is the more you work on your blog, the bigger your email lists become.

2. Social Media – We live in a connected world and it’s a big part of your marketing strategy to network and connect with others. Social media allows you to do this. Whether it’s YouTube, Twitter, Facebook or LinkedIn…No matter what the platform…You are bringing awareness to your business in every single status update and post!

3. Online Forums – One of the better places online to build awareness is through online communities that can be found in forums. Now a word of advice, don’t go into a forum blasting your email list and telling people to sign up. You must become a VALUABLE member of the community. but once you do, look out! This will help your business more than you will ever know!

4. Face To Face Networking Events – This might take a little bit of effort on your part to find out the offline meetings in your area, but if you arrive with a stack of business cards in your hand, get ready to bring some great awareness to what you do and how you do it! These type of events are gems for building your network and generating interest in what you offer.

These are just a few examples of low cost and free ways to generate awareness for your business. And the more awareness you bring, the more your funnel starts to get filled up 🙂

Is Tuesday…The Best Day To Send Email?

The question that pops up the most from customers and newer email marketers is what is the best time of the day to send email?

That’s a tough question to answer simply because there are so many factors involved. We did a blog post a few months ago that tried to tackle this question and while the answer wasn’t the most popular one, we feel that only YOU can decide which time of the day performs best. From your own tracking and testing, you will start to see some patterns.

However something is very clear in our tracking over the years and from studies around the web….Tuesdays are still the day of the week that sees the most ‘action’ when it comes to email.

The arguments are that while Mondays people ‘dread’ the thought of being back to work for the week, Tuesdays is when ‘work mode’ is in full swing.

Is there an truth to that or is that just anecdotal evidence?

According to an in depth study by Propeller, Tuesday was the best day on paper to send….But again, it depends on the market.

This is why it’s so important to not only know your market but also track your stats to see exactly what works and what doesn’t.

Personally, speaking from my own experience, I get very good results sending email on Tuesdays. But you’ll notice in that study above that 10am was the best time to send email….My stats show me that while Tuesdays are great days to send….It’s actually after 8 pm that sees the most open rates and click through rates.

Know YOUR lists!

See what works for you and your lists by tracking all your emails. The more you track and test, the better gauge you will have on your lists.

And that’s the ultimate goal, to maximize your results by sending valuable content to your subscriber lists every day you can….Especially Tuesdays 😉

A Secret Hidden Benefit Of Email Marketing

You don’t need another blog post telling you how important building your email list is.

I’m willing to bet you’ve heard every marketing expert on planet earth tell you that email marketing is one of the first things, if not the first thing, you should spend your time and energy on.

This is information that you already know!

And you are savvy enough to be reading this blog so, yeah, I am assuming you understand the importance of email marketing.

Now that we’ve got that out of the way, let’s dive into a hidden benefit that no one seems to bring up.

Here’s the situation, using your autoresponder account here at Rocket Responder you will be setting up email series. In these series, you will communicate with your subscribers. You will be highlighting the benefits of you and your company while trying to build life time relationships with these subscribers.

So far so good…

What happens during these communications can lead to sales but let’s be honest, most emails you send won’t be opened. And our job as email marketers is to become better with those open rates.

However, like mentioned, most emails won’t be opened.

So one would ask, what’s the point of even sending emails at all, if we get 80-90% of these emails to not even be opened at all.

This is why…

Did you catch that?

By embracing email marketing we become top of mind to our customers.

First the bad news…You may get some people unsubscribing from your mailing lists if you stay in front of them continuously.

Here’s the good news…They more than likely wouldn’t have taken action on your emails anyways.

You see, the more you embrace staying in front of your subscribers the more you become top of mind. In a world where we are bombarded with thousands of piece of marketing messages competing for our attention, it just makes sense to be…In front of people as often as you can, as much as you can, everywhere you can.

A side note though…You MUST lead with value. So you are not just in people’s inboxes for the sake of being in their inbox. However delivering quality content, engaging your subscribers and providing value to your lists is always a good game plan.

The added bonus…You become top of mind in their eyes!

Note: The above excerpt is from Donald Miller’s fantastic new book ‘Building A Story Brand’ as well as this little gem of a quote…As if you needed more proof that email marketing is a must 😉

email marketing