We have written quite extensively about the need to use social media to promote your brand and your business. Nothing beats a positive word of mouth about your business, it’s free and it’s powerful.
Developing a following on social media sites is more important for business than ever.
You can use RocketResponder to remind people of your social links each time you send them an email and encourage your customers to follow you on social sites.
The more people that follow you then the more people that will see the messages you send out about your business.
You will almost certainly use social media to inform customers and potential customers when you have written a new blog post, uploaded a new video or have a new promotion or product coming out.
But, just like communicating by email, this need not be a one way street when it comes to getting your message across.
You should actively encourage your customers to use social media and share their experiences of you and your business with their followers.
These days social proof is vital for many and they want to know that someone else has had a good experience with the goods or services they are interested in before they make the commitment to buy.
Think about how you can encourage your customers to spread the word about you. Maybe you could encourage them to use Twitter with a particular hashtag and give a small gift each month for a random customer who has used that hashtag.
Or you could just ask your customers to post their comments on social media sites if they particularly like your products. Sometimes just asking is all that it takes to get them to do this for you.
Remember that people are nine times more likely to leave a negative comment about you than to leave a positive comment so anything you can do to help even things up a bit is fair game.