By using email marketing, it is possible increase your profits from both of these groups by encouraging your regular and occasional customers to come back and eat with you more often.
Quite often, eating out is a rather spur-of-the-moment decision and the choice of venue can be surprisingly random.
“Let’s try that new restaurant in town,” or “I fancy eating out somewhere” are commonly heard phrases when it comes to eating out.
Your job as a restaurant owner or manager is to encourage people to come to your restaurant when they are considering eating out.
This task is made so much easier if your potential diners are actually thinking about your restaurant…and that is where using an automated email marketing service like RocketResponder comes in.
By sending emails directly to people’s inboxes, containing information about your current offers, specials, discounts, deals and menus, your potential customers have your establishment at the forefront of their minds.
But isn’t this spam?
Well if you just randomly target individuals with your marketing messages then it is spam, but if you get their permission to contact them then it is not.
The good news is that it is surprisingly easy to get people’s permission for you to email them with your news and offers about your restaurant.
Many of your customers would welcome the chance of receiving regular emails from you…all they need is for you to ask.
How it works?
Customers sign up to your RocketResponder subscriber list, where they can receive a series of emails about your business. What is so great about this system, is that as soon as anyone new joins your list, they get the emails you have already written.
There is amazing time efficiency here because you write the emails once and then they go out to everyone who signs up, without anyone ever being missed out.
In addition each time you have something new to say – such as introducing a new menu or a seasonal offer – then you write just one email and it goes to everyone on your subscriber list.
You can encourage people to sign up in many different ways. Some tried and trusted methods include having an opt in form on your website where you ask people to leave their name and email address in order to receive news and offers from you.
Add an email sign up form to comment cards you present to diners with their checks, on your menus and with take away orders. Asking diners to subscribe to your list when they book online is also another great way of adding subscribers to your list.
Remember that everyone who is on your list is there because they want to receive offers from you. They are inviting you to tell them more about your restaurant and why they should come back again to sample your food.
By using email marketing in this way you can nurture a growing base of repeat customers and this is great because it will help increase your income and profit.
Repeat and regular customers have zero cost of acquisition and can often act as unpaid sales members as they are the most likely group of people to recommend your restaurant to friends, co-workers and family members.
RocketResponder has been designed to be simple and easy to use and it also allows you to send out stunning emails without needing any design skills at all.
You can import pictures of your food to our drag and drop template system and use both words and pictures to sell your restaurant and tempt customers back again.
With RocketResponder you will never have to rely on the hope that your customers will somehow come back on their own. Instead you will give them that gentle push that may be all that is required to have them return time and time again.
Remember that you can also use email marketing to ask for feedback, promote your social media sites, conduct quick polls and surveys, send out tips and advice and send out exclusive offers for your subscribers.
RocketResponder is like having a sales person who works for you 24 hours a day 7 days a week and who never gets tired.
Learn more about how RocketResponder can help your restaurant bring in more customers – Email Marketing For Restaurants.