When it comes to dentistry there is generally one major obstacle to overcome…patients don’t generally look forward to a trip to the dentist.
Some will wait until they are in so much pain they can put if off no longer while others will go if they have to but will always look for excuses not to.
As a dentist, overcoming the reluctance of a large percentage of your target market is often the first hurdle you will need to overcome when building up and sustaining your client base. (more…)