Sending regular emails to your contact lists can be a rewarding experience. Not only can you develop long lasting relationships with your contacts, you are able to deliver high quality content that can truly help them learn and grow.
That’s fine and dandy on paper, but sometimes KNOWING what to write about can be a massive challenge in itself.
The following 3 strategies can help you break through your writer’s block! Let’s start delivering great content to your contacts through email;
First a disclaimer – While there are hundreds of different niches that can prosper from email marketing, I will be discussing this from an affiliate marketing angle. Keep in mind though, these strategies can be used in any niche.
Learn – This is a great way to come up with your own ideas and form opinions that could help your subscribers. The more we learn, the more we grow. It’s been said that when we read more books we will be soaking up some great information that we then can use in our own messages. That doesn’t mean you should plagiarize what you are learning! However when you discover a new technique or have an epiphany, you will then combine what you have learned with your own experiences. So the more we learn from various sources, the more ‘content’ we start to form in our minds.
Ask – I learned this strategy from affiliate marketing expert Russell Brunson. He taught that the best way to get ideas on what to talk about is to ask your subscribers what they are having trouble with. If you create a survey or ask for feedback, you’ll start seeing 3-5 recurring themes that your subscribers are stuck on. This will allow you to produce email content that addresses these concerns. Imagine how powerful that can be to create an entire email series on those specific issues facing your subscribers. That’s powerful stuff and now you are not only proving regular content, but information that is adding massive value and helping them directly. This is huge!
Share – Maybe you aren’t comfortable writing your own email series or broadcasting your own words yet to your subscribers, no worries! Becoming a content curator and SHARING awesome stuff with your lists is a great way to not only build up your confidence for future writing but also give your subscribers some massive value. If you remember, the first tip is to learn more and that usually means not only reading books but also frequenting blogs and reading other emails that you are receiving. Find some fantastic content that helped you and then SHARE it with your list. It’s a win win! You get comfortable sending regular emails and your subscribers get useful information regularly by being subscribed to your list.
These 3 strategies will literally give you unlimited content to write about. Remember, while this is framed for an affiliate marketer, any niche can use these tips.
The important thing to remember, is no matter what you are always thinking about adding value first to your subscribers. Ask yourself what YOU like to receive in your inbox and then you will be able to give your subscribers the absolute best you can!