Email spam tips: Last time we looked at what email spam actually is but today it is time to look at how you can help yourself unwittingly be labeled as a potential spammer.
You may get this unwanted tag if you decide to include information at the end of your emails about why your email is NOT spam.
There is no reason in the world to do this because it only serves to make you look like a spammer.
RocketResponder’s Tim Linden wrote about this on his own blog recently and this is what he had to say…
One of our customers is having problems with deliverability and so I was looking through his account for reasons for this.
His from email address was a custom domain, valid email address, even had SPF records to allow RocketResponder to send from that address (which isn’t necessary the way we send them, but the fact he did it was above most normal customers).
I was really puzzled because the emails he was sending looked more “newslettery” than “spammy” too. Until I got to the bottom of the email.
Every email had at the bottom one of those really long 3 paragraph warnings that most spammers use, where they say they aren’t spamming they have the right to spam, etc. But on top of this one it said it was against the law to report him as spam. Seriously?
Now I don’t know about you but most of the spam I get has one of these warning books at the bottom. So it became very clear he was getting himself filtered for looking like a spammer. But on top of that I know many people would see that “law” as an invitation to prove him wrong.
When it comes to email make it very easy to unsubscribe, and don’t talk about it. That’s it. I don’t see any big time companies putting huge things in there, no they want you focused on the content. So quit reminding them about unsubscribing. Make it easy so if they want to they can, but don’t make them want to more!