Tag: autoresponders

Keep Your Emails Short And To The Point

Patrick Griffin 2 Comments

email writing tips

Email writing tips from RocketResponder

Think of the emails you get every day.

If you are like me, something like this will probably happen…

  • A percentage (perhaps a large percentage) will be immediately deleted without ever being opened
  • Others will get kept in your inbox to be read but will still end up being deleted because you decide you don’t have the time or the inclination to read them after all
  • Some (perhaps a small percentage) will actually get opened.

Let’s concentrate on the ones you actually open. Again, if you are like me, if the email looks overly long and complicated then you might read a sentence or two and then give up.

So to get the best chance of getting your message read keep it short and to the point.

Say what you have to say and nothing more.

Try and give the reader just one thing to think about and take action on and you will have the best chance of getting your message read and understood.

If you have lots of different points to make then it might be better to make a short mini-series with each point made in a separate email.

If you do this then you can refer to the next email in the last line of the one before. Say something like: “So now that I have introduced our exciting new product to you, tomorrow I will tell you three ways it will change your life for the better.”

Now go ahead and use your RocketResponder account to use these techniques for yourself.

Your Subject Line Has One Purpose And One Purpose Only

Patrick Griffin 2 Comments

good email subject lines

There is one thing which seems to cause a huge amount of problems for anyone who writes emails for business…

What exactly makes a good email subject lines?

Some people agonize over this for far longer than it takes to write the entire body of the email itself.

Others have no idea what to say and others manage to mess it up completely.

Here is all you need to know about the subject line or header for your email message.

It serves only one purpose and that is to spark sufficient interest to get your email opened.

So when you write your RocketResponder emails remember that that the header plays a vital role…it can make the difference between whether your message is even seen or not.

Here are some tips:

  • Always remember that the header serves to get your email  open
  • Take time to get the header right – don’t just write the first thing that comes to mind
  • Don’t lie or be misleading in your header – it will make your subscribers angry
  • The header should relate to the main body of the email in some way, and finally one tip I never thought I would have to write…
  • Don’t drop the f-bomb in your header…honestly this has happened to me in the past. Do this and not only will I not open your email, I won’t ever take anything you say seriously ever again.

Subject lines are so important that we will be returning to this topic again and again so don’t forget to subscribe to the RocketResponder blog so that you never miss a single post.

Welcome to the RocketResponder blog

Patrick Griffin 5 Comments

Welcome to the new RocketResponder blog.

If you are here you may already be using RocketResponder or just wondering how best to use email marketing for your business.

Well this is a great place to be.

You will find tips on getting the best out of using an auto responder, on how to use email marketing effectively, the mistakes to avoid and much more.

There is no doubt that email is an important way to communicate with your customers and it will continue to be so for a long time to come.

Get it right and you will build up a better relationship with your customers, drive more sales and gain more subscribers to your programs.

Get it wrong and you could drive your existing customers away…so be sure to follow a few simple rules and get it right first time and every time.

A lot of the stuff you need to know is just common sense and it need not be as complicated as many people think.

Let this blog be your guide.

Welcome, once again, to the RocketResponder blog.