Keep Your Emails Short And To The Point

email writing tips

Email writing tips from RocketResponder

Think of the emails you get every day.

If you are like me, something like this will probably happen…

  • A percentage (perhaps a large percentage) will be immediately deleted without ever being opened
  • Others will get kept in your inbox to be read but will still end up being deleted because you decide you don’t have the time or the inclination to read them after all
  • Some (perhaps a small percentage) will actually get opened.

Let’s concentrate on the ones you actually open. Again, if you are like me, if the email looks overly long and complicated then you might read a sentence or two and then give up.

So to get the best chance of getting your message read keep it short and to the point.

Say what you have to say and nothing more.

Try and give the reader just one thing to think about and take action on and you will have the best chance of getting your message read and understood.

If you have lots of different points to make then it might be better to make a short mini-series with each point made in a separate email.

If you do this then you can refer to the next email in the last line of the one before. Say something like: “So now that I have introduced our exciting new product to you, tomorrow I will tell you three ways it will change your life for the better.”

Now go ahead and use your RocketResponder account to use these techniques for yourself.

Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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