Marketing email mistakes: Recently I heard about a large internet-based company which sent out an email to its members with the subject line: “Insert Your Subject Here.”
Perhaps it was a deliberate marketing ploy – I heard, via social media sites, that this particular email received an impressive open rate.
However it is far more likely that it was one of those simple, old-fashioned mistakes that we tend to make from time to time.
It is similar to sending an email with an attachment you want people to open and then forgetting to attach the file before pressing send. (As a complete aside, to prevent this from happening I always make a point of uploading any attachments first and then writing my email.)
However it is easy to have some urgent or important news that you want to get out so quickly that you hurry to send out the email without checking it over first.
And that is when you can totally forget to add the subject line.
So take your time and get things right. Remember that with RocketResponder you have the opportunity to send any new email to yourself first before you send it to your list.
Take advantage of this feature. It is far better to have your mistake broadcast only to you rather than your entire list. Now simply edit out the mistake and send the amended email out to your subscribers.