Marketing email mistakes: Recently I heard about a large internet-based company which sent out an email to its members with the subject line: “Insert Your Subject Here.”
Perhaps it was a deliberate marketing ploy – I heard, via social media sites, that this particular email received an impressive open rate.
However it is far more likely that it was one of those simple, old-fashioned mistakes that we tend to make from time to time.
It is similar to sending an email with an attachment you want people to open and then forgetting to attach the file before pressing send. (As a complete aside, to prevent this from happening I always make a point of uploading any attachments first and then writing my email.)
However it is easy to have some urgent or important news that you want to get out so quickly that you hurry to send out the email without checking it over first.
And that is when you can totally forget to add the subject line.
So take your time and get things right. Remember that with RocketResponder you have the opportunity to send any new email to yourself first before you send it to your list.
Take advantage of this feature. It is far better to have your mistake broadcast only to you rather than your entire list. Now simply edit out the mistake and send the amended email out to your subscribers.
I’m not admitting to anything, you understand, but it slightly possible that I may have forgotten the link to my new website in my last email.
Good post. I’m glad the example had better results than me, my tracker was in the link I forgot. I have no idea the open rate….
Hi Tom,
ALL of us have done things like that…the only difference is that not everybody admits to it.
P.
I clicked on the link and it didn’t work and I scratched my head in bewilderment. Checked to make sure it said it was from the Nerd Geek Tim Linden. Clicked again and it went nowhere. My oh My did that do a lot for my ego today. Thanks for being so human Tim, not that you don’t think you are. You are tops in my book.
I am excited about the Rocket Responder Blog and I sure need it!
God bless,
Shelayne
Glad you like the blog – keep checking it out as we have lots of good information planned.
I remember when this happened, I actually clicked to open but I was expecting a lesson on the subject of not forgetting the subject line.
When I saw there was no mention of the empty subject mistake I got even more confused because they are an autoresponder service company after all!
Anyway, this just proves that everyone can make a mistake from time to time, now I always start my broadcasts by entering the subject first and content later.
Sergio
Yep it was quite funny. It was actually a comment you made on FB about this which gave me the idea for the blog post in the first place.
P.
Must remember to use that feature when checking my emails. Thanks!
I use the preview feature on every follow up email I add to my auto responder lists. It is a great, easy to use tool. Highly recommended.
Once you get the preview, don’t forget to test any links in the email
yes it is a great feature and everyone should use it…you are also quite right…checking that the links work is a must for everyone also.
VERY good points, many thanks for the reminder!
Thanks for reviewing all the features. I like being able to mail the email to myself and also when I want them sent.
Thanks for your comment – they really are two cool features. A lot of people really like them.