There will be occasions when you want to unsubscribe people from your mailing list.
You may not have given much thought to the idea of actually unsubscribing people from your list(s) but it is actually a good idea.
A lot of email marketing software providers – especially the ones which charge users per subscriber – don’t encourage customers to unsubscribe people from their mailing lists at all.
However what is the point of sending your email marketing messages to people who no longer want to receive them?
A smaller, more targeted list, is far better than a larger list which is less responsive because many of the subscribers have lost interest over time. (more…)