Tag: subject lines

Subject line tips: Continuing our look at real examples of email subject lines, we discuss a new batch of emails.

Remember it is the job of RocketResponder to get your emails delivered but it is your job to get them opened.

Use a good subject line and you will get your emails opened and read.

Here are six more real life subject lines:

• Almost like having an ATM at home… – This is one that I wouldn’t open because the suggestion is that it is promoting a program where you don’t really have to do anything to get lots of cash. Look, earning a living requires time and effort. I can see why many people would open this email though so I would not be surprised if it didn’t get a decent open rate.
• Famous program. – I can’t help thinking that absolutely no thought has gone into this subject line at all. If the subject line reads like a crossword clue than I am not going to waste my time trying to work out what it might mean. (On the other hand if you make your subject line deliberately look like a crossword clue then you will certainly get my attention.) “Famous program” just does not do it for me though I am afraid.
• BRAIN ABUNDANCE presents BRAIN FUEL PLUS – Every word is in capitals except for one. Why? What is brain fuel plus? How would it be different to brain fuel?  What even is brain fuel anyway and who or what is brain abundance? A subject line which prompts you to ask questions is generally good. The trouble here is that I have no desire to know the answers to any of these questions.
• Command Control Cash In… – Alliteration works. Using the same letter to start each word can capture the reader’s attention so well. I would have used a commas to separate the words (Command, Control, Cash In…) but that is just a minor point. Great subject line.
• Dont Be Ordinary Be Awesome – Yay for being awesome. I would open this just to find out what is in the email. The subject line has sparked my curiosity enough to open and read it and that is all it ever has to do. Awesome.
• Do NOT build an email list – I hate random capital letters in subject lines but I love this subject line. Why? Because the use of capitals for the word “NOT” is both deliberate and highly effective. It is not just a random capital word thrown in for effect. This is a subject line which would stop a lot of people in their tracks…including me. Already opened. Best of the bunch this month.

Look out for more subject lines next month.

Email marketing tips and tricks: At RocketResponder we know how important email subject lines are, which is why we want you to give them some careful thought.

Here is another selection of real-life email subject lines and some thoughts about how effective they actually were:

• I am giving away $100 just to join a free program! – Ok well it does sound a bit too good to be true but it is also rather intriguing at the same time. I would have most certainly opened this to see what it was all about. Good subject line.
• Hi there Patrick – Take a look at this – Personal, informal, engaging and with just a hint of mystery. “Take a look at what?” I am asking. Now I am curious enough to open the email and find out more. It works. Excellent subject line.
• DR.CLIX !!!! D0ctor that treat dead traffic the right way..000h yeah!! – Ok so I know what Dr Clix is but if I didn’t then this subject line would be totally confusing. I also hate the way that the sender uses zeroes instead of the letter “o.” It does have me thinking “What is the right way to treat dead traffic?” and also “What does the term ‘dead traffic’ even mean? However as I don’t expect to get the answers in the email I wouldn’t open it.
• How I Went From 0 to 150 Leads in 30 Minutes.. – Apart from the fact that the ellipsis (…) is a series of three dots and not two, this is almost perfect. Yes of course I want to know how you did what you say you did. Opened. Success. Well done.
• goldline – Seriously? That’s really it. Without context this is just a random word. It does not make me think of anything. Woeful. Deleted already.
• Launched in 2013 with custom script – Probably just a bit too random and meaningless for my liking. I really can’t be bothered to open it to find what launched in 2013 with a custom script. Failed. Deleted.

Look out for another selection of email subject lines next month.

Why email subject lines are so important: I can’t stress enough how important the email subject line is to your entire message.

Remember it is either your best friend or your worst enemy. At best it will encourage people to open your email and find out what you have to say. At worst it will prompt your subscriber to hit the “delete” key and possibly even the unsubscribe button too.

So I thought this would be a cool thing to do. Every so often I will take a smattering of emails that I have received…share the subject lines with you and let you know what I think of them.

Maybe you will agree with me. Maybe not. However the whole point of this is to get you to think carefully about the subject line each time you send out a RocketResponder email.

So here is today’s list to get started:

• FREE 12 Dollars! Free Traffic and More Cash! – Using two exclamation marks and shouting out the word free makes this look just a little too desperate to get my attention. I would have opened it just to see what it was all about but I am already thinking: “Nobody just hands out $12 at random so what do I have to do to get my “FREE 12 bucks.”
• Patrick Did You Check Out Click My Offers Yet? – Well actually, now that you come to think of it, I don’t think I did. I like this subject line. It is personal and engaging. I go to my inbox and here is a question for me to answer. Now I am thinking that maybe I should at least check out these offers to see what they are. I would open this email.
• Building Residual Traffic & Commissions is simple – This is the opposite of the last one – generic and totally unengaging. If I had the time I might open this email but I would probably actually leave it in my inbox “for later” and then just delete it when I got bored of still seeing it after a few hours.
• Give Away Lead Generating Systems & Get R I C H – Generic and off putting. Spelling out the word “rich” like that and putting it in capitals makes me think the sender is trying to get around spam filters. I would not open this one.
• Patrick Join Us in The Womens Lounge – As I am not a woman I think I may give this one a miss.
• New Gpt Site – I have no idea what a Gpt Site is so if I don’t understand the subject line I certainly won’t open the email. (Ok so being a curious kind of person I had to look it up – Gpt stands for “Get Paid To…”) However it is best to avoid this kind of shorthand in subject lines unless you are absolutely certain that your readers will understand it too.

OK that’s it for this month – I will be back with another selection of email subject lines next month.