Subject lines: Recently we explained that it is a good idea to keep your emails short rather than long when communicating with your subscribers.
People are busy, they are increasingly also doing something else when reading emails and they don’t have very much time to spend reading each one.
So when you are using an auto-responder like RocketResponder, it is a good idea not to make too much of a demand on people’s time if you want to keep your subscribers happy.
However when it comes to the subject lines, the size is much less important than you might think.
The only job of the subject line is to grab the reader’s attention in such a way that they go on to open the email.
Sometimes if takes a very short subject line to achieve this goal and sometimes it takes one a bit longer.
The bottom line is don’t be frightened of writing a long subject line if you think that it what it takes.
It is far better to write a good subject line which is long than a bad subject line which is too short.
In fact I remember seeing the results of a survey into subject lines where billions of subject lines, ranging from the very shortest ones right up to long ones of 148 characters or more, were analyzed.
When these were checked to see if there was a difference between subject line length and the numbers of opens and clicks the results were…there was virtually no difference at all.
So when it comes to subject lines don’t worry about length, just worry about making them so interesting that your email gets opened.
See also: Rocket Responder – When It Comes To Writing Emails, Size Matters