Generally when writing emails for your RocketResponder subscribers you will want to keep them short and to the point.
Give people small bite-sized chunks of information a piece at a time rather than the whole lot at once.
The advantage of this is that your entire message is more likely to be read and understood and you can send the information out as a series of emails on the same subject or theme.
People generally look forward to a series and will eagerly await the next installment when the subject matter is of interest to them.
So an email series of short emails is a great way of capturing people’s attention ahead of a product launch or building up to announcing a new product for example.
It is also good as a training or information series in its own right – remember the purpose of sending emails is more than just to gain sales.
Part of the purpose of sending out emails is to build up a rapport with your subscribes, establish yourself as the authority figure or expert and generally get them to like you.
So every now and again take the time to mix things up a bit and send out a longer email. Make it personal, about you.
You could share some of the things you like and dislike, talk about the highs and lows you have recently experienced or include some pictures of you on holiday or having fun.
Remember that you are more than just an expert in your given niche. You are also an individual and a human being so don’t be afraid to let people see the personal side of you, the real you.
Take time to talk about yourself and you will come across as a more rounded person and someone people will really want to get to know more.
Don’t overdo it though – if you are always talking about yourself then you will come across as self-centered and arrogant and you want to avoid that at all costs.