I recently watched a television program about an upmarket London department store and the way sales staff treated their highest spending clients. Learn how email subscribers value information.
The part that stood out for me was that the top sales people had their own lists of clients and they would contact them whenever something new came into the shop.
Now the point is that they did not contact just when any old stock item was updated, but when something they knew their clients would like came into the store.
The upshot was that the customers loved to be “in the know” with the very latest information and many of them could not wait to come into the store and buy the items which were recommended to them.
This can work brilliantly with your email marketing campaigns too.
For the very best chance of getting the best results you will need to:
- know exactly what your subscribers want to know
- have timely, up to date information that your subscribers value
- be seen as authoritative and, above all, trusted by your subscribers and
- have goods or services that you can recommend and sell to your list.
Tell people what’s new, what they will love and where they can get it and use your RocketResponder account to do just that.