What Is Email Marketing And Why Should I Use It?

What Is Email Marketing

What Is Email Marketing?

When you send a commercial email to a potential client, a customer, a subscriber or to any distinct group of people, then that is email marketing.

You are using email to market your products, goods or services or may be alerting your target group to your latest offers or promotions or simply be raising awareness or helping for form opinions with your email message.

According to Wikipedia, email marketing “…involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness…

“Broadly, the term is usually used to refer to sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately…”

Whether you are a traditional offline business, an online business, a charity, non-profit organization, a specialist interest group, website owner or blogger, you can all use email marketing to add value to what you do.

In fact if you could benefit from sending a message to any group of people, to either help market your products, raise awareness about the causes you support, or drive traffic to your blogs, then an email marketing software tool like RocketResponder is ideal for you.

For whatever purpose you may decide to use email marketing to get your message across, there is one golden rule which cannot be over emphasized. You must have the permission of the people you are sending your emails to, before you communicate with them.

Fail to do this and your emails are simply spam, so getting permission is vital. RocketResponder is designed to ensure that only those people who have expressly agreed to hear from you will ever get your emails.

Furthermore, the moment they decide that they no longer wish to receive your marketing messages they are automatically removed from your mailing list with just a single click of the mouse button.

Using an automated solution to handle your email marketing is very powerful, cost effective and can really help you get your message across to the very people you want to target and, more importantly, to the very people who want to hear from you.

Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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