Why Do I Need An Autoresponder?

Why Do I Need An Autoresponder?One of the things we are always finding at RocketResponder, is that the most diverse groups of people and organizations can benefit from using an autoresponder.

Two of the most common questions we get asked are “What is an autoresponder?” and “Why do I need an autoresponder?”

The first question was addressed in this blog post – What is an autoresponder and how does it work? – and the second one is the subject of this current post.

It might be easier to first set out why you might not need to use an autoresponder. Basically if you are only sending emails to friends or family then you will not need an autoresponder…a regular email service will more than adequately meet your needs.

When using regular email, you manually write out and send an email to, typically, one person at a time and every time you want to send an email message then you have physically write it out and send it.

Why Do I Need An Autoresponder?

If you find that you are regularly having to send the same emails to different people then you most certainly could benefit from using an autoresponder which will allow you to send the same email, or series of emails to multiple people, automatically as they sign up to receive emails from you.

If you don’t regularly send the same emails to different people – but could see how doing so would be of benefit to you – then you could also benefit from using an autoresponder.

Here are just some categories where using an autoresponder could bring big benefits and save you a lot of time in physically sending emails.

small businesses – contact your customers and keep them updated with special offers and promotions

large businesses – keep customers updated with special offers and promotions while also managing your internal email communications

special interest groups – send out information about your niche to those who share the same passion as you.

bloggers – let your readers know as soon as your blog has new content

affiliate marketers – promote launches and affiliate offers to your list at exactly the time you want to. Never miss a launch date again.

restaurants – let your customers know about special menus, themed events, food and beverage deals and offers.

website owners – maximize targeted traffic by building up a subscriber list of fans.

political groups – contact potential voters, organize support and publicize campaigns.

churches – contact your congregation about upcoming services, spread God’s word and reach out to the wider community.

non profits – highlight the work you do, explain why it is so important and raise your profile.

internet marketers – having an efficient, reliable autoresponder is the life-blood of your business.

These are just a small selection of people who would benefit from using an autoresponder, but the list is virtually endless.

In all cases there has to be a desire to communicate information to a specific group of people on the one hand and a desire for a group of people to receive that information on the other.

An autoresponder is the tool that brings those two groups together and ensures that your message gets out quickly and efficiently.

Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He’s a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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