Why You Need To Constantly Get New Subscribers

Get New Subscribers

The more you put into getting traffic to your website or advertising page then the more easily you should be able to get new subscribers to your RocketResponder lists.

Obviously the numbers will start small and then they will get bigger as you:

  • get better at online marketing
  • feel more confident at what you are doing
  • gain more resources (through reinvesting profits) in to bigger and better promotional efforts

It might be tempting to think something like: “OK so when is a good time to stop building my list of subscribers?”

The answer is that you need to keep building your business for the entire time you plan to stay in business.

Many studies have shown that the longer people stay on your list the less interested they get with what you have to say.

Remember that so many people are hooked on chasing after the latest bright, shiny new object and once the gloss wears off what you have to say then they will have moved onto the next thing.

Some of these people will do you the courtesy of actually unsubscribing from your list but others will just stay there and do nothing at all…except to periodically delete, unread, your emails from their inbox.

That is why you need to constantly to be promoting and advertising to keep getting fresh eyes on your offers and new members signing up to your list.

Now I am not saying that everyone on your list for more than say, six months, will stop reading your emails but a significant proportion of them will.

You can’t stop people losing interest but you can counteract the effect of this by continuing to work hard to ensure that new subscribers are constantly signing up to your RocketResponder lists.

 

Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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