Communicating With Your Subscribers: It is great to see an email where someone has got it so totally right that you drop everything to open it up.
This happened to me the other day and it really is a joy to see.
It was actually a rare example of an autoresponder email where you really do think the email was sent to you, and you alone.
If you can achieve anything close to this with your RocketResponder email series then you are well on your way to success.
Anatomy of a great email.
The email I am talking about had the following subject line.
Hey I need your help!
Thoughts on this:
Few of us could resist the urge to find out what the person needs help with, especially if it is someone you have built up a relationship with already.
If you are thinking of using this or a variation of this then make sure that you really do need help with something or other.
If it is just a ploy to get someone to open yet another marketing offer then expect a lot of people to hit “unsubscribe”
The email went on to say…
I’m not kidding, I actually NEED your help this time.
…it is pretty hard to know what to send you because you all may be on different stages, which leads to the following question:
Q. What do you expect to receive from me?”
Then the email went on to remind readers:
- where they subscribed to the list in the first place
- possible reasons for remaining subscribed
- how to unsubscribe
It ended with a call to action which said:
I’d love if you could take a minute to reply to this email and let me know what’s the deal so I can give you more of what you want!…Thanks a lot and I look forward to your answers!”
Personally I don’t think you can get much better than that when it comes to connecting with subscribers and showing them that you care.
Fantastic advice guys!
For some reason I feel a bit of Déjà vu here, maybe I already did something similar in the past…
PS. This stuff works great btw.
Yes it is good advice indeed Sergio…and I do recall that you actually did something like that in the past.