Let Us Talk About Followup Series

Email marketing has quickly become one of the most powerful tools available to businesses both large and small. The wonderful thing about email marketing is that the same marketing and advertising tactics that are being used by the big corporations can also be implemented by the small business owner as well in order to get big results. The trick to great email marketing is in understanding some of the different tactics used and the timing of when to use what.

An email follow up series is all about timing. Once you have effectively obtained a lead, they have opted in by offering their email address, the real work of landing the sale starts. Your email follow up series is the tool that will help you finish convincing the lead that you are the choice they should make, or to encourage the lead to continue making purchases.

Use Your Tools

Most small businesses which are using some type of email marketing software or marketing automation software have at their fingertips email follow up series capabilities, but most companies do not put this important tool to work. Why? Because most business owners feel intimidated by the prospect of mapping out their objectives and then writing up the pre-arrange emails. What these business owners do not realize, however, is that an email follow up series is a small time investment which will continue to build your business, land sales and increase your revenue for a long time to come.

What Is a Follow Up Series?

A follow up series is quick simply a series of email messages which are automatically sent out to leads (potential or returning customers) with more information or encouragement to make a purchase or respond to your message in some way. Your email follow-up series is quite literally the best and most authentic way to engage people in your brand and get them committed to be a part of your online community as well as a “free” advertiser. People share brands and messages that they enjoy and believe in.

What Should A Follow Up Series Consist Of?

A follow up series of emails should consist of a couple of different kinds of messages.

  • Thank You– The thank you message should be sent immediately after a purchase or after an opt in. This will also offer an email confirmation to cement the address to your list.
  • Let’s Get Started or Welcome– This message or a variation of it is a way to reach out to the lead to connect on a deeper level. This is a good time to invite them to share your brand on their social media, making sure that sharing capabilities can easily be done from the email itself.
  • This Way to Great Content– This message will refer the lead back to your website where they can find new, relevant content (articles, blogs, offers) to help them in whatever niche your product, service or brand promises to assist them.
  • Make the Most of…- This message will offer your lead tips to ensure success with the product, brand or service. This is also a great time to encourage your lead to share content with others who might also need this brand, product or service.
  • Bonuses– Everyone loves bonuses and free gifts. At this point in the relationship with your lead you should offer a bonus of some time. The most inexpensive way to keep leads interested is with free content. Content is free for you because you can create it, and it appealing to the lead because it will continue to help them along whatever path they started out on with your product, brand or service. Bonus content can come in the form of free e-books, articles, videos, tutorials or webinars.
  • How Pleased Are You?– This message will seek to engage the lead on an even deeper level by giving them the opportunity to offer feedback. Feedback can be offered in the form of a testimonial. This has a twofold purpose. One is makes the lead feel special and necessary to the brand and two it provides you with important marketing feedback which can help you improve your marketing strategies.

Results from Yesterdays Affiliate Email

Showing you what I do on a daily basis isn’t good enough if you don’t see results right? I always want to see realistic results from a method so I have evidence that it works before I start using it. I call it a method but let’s be honest what I did in yesterday video was stupid simple, if you haven’t checked it out yet here it is so you can see for yourself anyone could have done this https://www.rocketresponder.com/blog/sending-affiliate-email-real-time/

As you can see from the results they are realistic and I’m not showing you a method I use to generate that fake “$385,837.11 in 7 days”. While the $488.65 isn’t a mind blowing number for the amount of time and effort it took me I’d call it a win.

Now I know what you’re thinking Justin you have 2 unfair advantages and it does make this unrealistic for someone like me. You can write emails and I struggle with putting words together that generate interest and sales. You have bunch of massive lists!

Good point but let me disspell a few things here.

#1 I’m terrible at writing emails so much so over the years I’ve learned to use the affiliates swipe files. A swipe file is a prewritten email the program owner has provided it’s affiliates and almost every time it’s better than what I can write. Yes Jon Olson writes his own emails and he’s quite good at it, congratz for him! Guess what I’m terrible and you can see I still generated $488.65 using the standard swipe file. Is there an advantage to writing your own emails? Sure but that should never stop you from doing as there is an advantage of using someone else’s words too. Now you know my dirty secret and the secret of a lot of other successful affiliate marketers.

#2 Well this one isn’t as cut and dry. What I can say here to encourage you is I only started taking list building seriously 4 years ago. While that might sound like an eternity while you try to do the same know that it went by fast, very very fast. The great thing about list building is the only hard part is getting the ball rolling. Once you start mastering a way to generate leads you start learning new ways to generate leads and next thing you know you are a lead sucking master. Master 1 and eat forever, maybe not prime rib every night but we looking for realistic results not overnight riches.

Good luck with your list building ventures and keep your eyes peeled here for more videos showing how we build and earn from our lists.

Sending an Affiliate Email in Real Time

Sometimes it’s just easier seeing someone do it. Affiliate marketing is amazingly simple when you have the right tools at your disposal.

Here I’m using JVzoo, https://trck.me and RocketResponder. As you can see in the video it only took me about 2-3 minutes to get this offer out. I wish it was more complicated than this so it would seem I have some special talent that you don’t BUT that’s not true. Affiliate marketing is beyond easy for anyone with even a basic internet connection and a couple tools. We hear Jon say all the time build your list, well this video shows you why. If affiliate marketing was all I did my job would be over today and at one point in my life this was true. 5 minutes of your day for the potential to make a few hundred to a few thousand on one or two emails.

Remember only promote products that you know are a good fit for your list and you have tried yourself. I’ve been burned in the past promoting something I didn’t try because I wanted in on the launch. BIG MISTAKE!! All good JV partners will give you access to try it out and see if it works as it says or is just hype with no substance. Promoting good useful tools to your followers builds the trust we hear Olson talk about ad nauseam and it’s for a good reason.

Let me know in the comments below your favorite method of affiliate marketing or what types of things you’d like me to show you in future videos.

Enjoy the rest of your week and remember STAY AWESOME!

FB Funnel Setup

Setting up a Facebook Lead Generation ad

Login to Facebook Ads Manager

Under What’s your marketing objective select Lead generation

Give your Campaign Name a title

Give your Ad Set Name a title

Select which Facebook Page you would like you create your ad for. (Having a Facebook Page is a requirement for using Lead Generation on Facebook)

Now we need to setup our Audience if you already advertise using Facebook Ads and have Audiences all ready to go select your Saved Audience and skip to the next section

1. Enter one or more global regions, countries, states/regions, cities, postal codes, addresses or Designated Market Areas ® to show or exclude your ad to people in those locations. Location targeting is not available in all countries (You can Include Locations or Exclude Locations

2. Select the minimum and maximum age of the people who will find your ad relevant

3. Choose “All” unless you only want your ads to be shown to either men or women

4. Leave this blank unless the audience you are targeting uses a language that is not common to the location you have chosen above

5. Define your audience by including or excluding demographics, interests and behaviors

6. Reach people who have a specific kind of connection to your Page, app or event. This will narrow your audience to include only people with that specific connection who also meet the other targeting categories you’ve selected

7. Click the Save This Audience button

You now have an Audience setup remember to tweak this as you learn what works and doesn’t work over time.

Skip to here if you already have an Audience set up

Only 2 options here. You can let Facebook decide where your ads are show with Automatic Placements or you can decide where they are shown (FB, Instagram, Network) by selecting Edit Placements

1. Select your Budget. I always start new ads on a $5 daily budget. This allows me to slowly and cheaply test to make sure everything is working properly before gradually increasing my daily budget

2. Select how long you would like this Campaign to run

*Notice the highlighted area this will show weekly budget

1. Your bid amount determines how effectively Facebook can optimize your ad delivery. Your bid competes in an auction with other advertisers, who also want to reach the same target audience

2. You can schedule your ads for specific hours and days of the week

3. You can choose standard or accelerated delivery. Standard delivery is recommended and the preferred option for most advertisers. Accelerated delivery can be useful for promoting time-sensitive events and quickly reaching a target audience. Manual bid pricing is required for accelerated delivery.

4. Click Continue button

Give your Ad Name a title

If you don’t have an Instagram account connected to your business. The Facebook Page you’ve selected above will be used to represent your business on Instagram.

Select your ad format for this example I’m using a Single Image

You can add up to 6 images here. Most of my ads I test with a single image until I know it is working properly. You can use Facebook Free Stock Images or create your own. Facebook is very fussy with their image ads (they hate text on images). Minimal text is allowed as you can see from my ad.

*Should you create your own image please pay attention to the highlighted area above. My image is 600×315 minimum required to be used on Instagram. All ads I create on FB are 600×315.

*Notice where the Red callouts match the Green callouts. Red controls where Green shows up for example Red #1 Headline is where the Green #1 Headline text shows in the ad

1. Add a brief headline to let people know what your ad is about. This won’t appear in all placements.

2. Add some text that will encourage the end user to take action.

3. Add a button that matches the action you want people to take when they see your ad. Here I selected Signup but a better option would have been Download (this is why we set a $5 budget because it’s easy to make small errors, no worries I’ll fix it)

4. Add additional text to emphasize why people should visit your website. This won’t appear in all placements.

5. This is the URL that will be shown to people who see your ad. It can be a shortened or reformatted link, but it must direct to the same place as your destination URL. This won’t appear in all placements.

*Notice the highlight area clicking this will allow you to add advance options. I’m showing you this area because I use it but is not necessary to get started. Look at this as an advance feature, feel free to skip this if you’re not comfortable.

1. URL parameters you specify here will be appended to or replace existing parameters in URLs. For example, if the URL parameters are specified as key1=val1&key2=val2 and this ad includes the URL www.example.com?key1=test, then the URL will be updated to www.example.com?key1=val1&key2=val2

2. This will measure your website conversions. You’ll see your results in Ads Manager along with performance of your ads.

3. This will measure your offline conversions. You’ll see your results in Ads Manager along with performance of your ads.

Now we need to create our first form. Click New Form button

1. This step is VERY IMPORTANT once you hit save you cannot change the name of your form. Make sure you name your form. (Ask me how I know haha)

2. Welcome Screen is optional but I do not use it and here is my reason why. It makes for another step the end user has to take to complete the action. I’ve tried both and got similar results so I stick with my less is more philosophy here.

This is my favorite part as you can see all that is required is selecting the type of information you want to collect. Any box you check will add it to the form on the right. Here is the great thing about Facebook Lead Generation ads, all of the information is prefilled in all the end user has to do is hit Submit.

Feel free to play around with this section but for my needs all I want here is their email and name.

Facebook requires you to have a Privacy Policy. You can use your own if you have one or you are free to use ours here is the link to it https://www.rocketresponder.com/privacy

1. Link Text add the word Privacy Policy

2. Link URL add a link to the privacy policy

This is where the link to your Thank You page goes. Since I’m giving away a free guide I decided to link directly to the PDF file. However you can link to whatever page you want.

We are done creating our form. Let’s go ahead and click the Finish button at the top of the popup screen.

Make sure you have the form you just created selected (Facebook does this by default but it doesn’t hurt to double check) and click the Green Place Order button

Click the Blue Continue button and will be taken to where your ad now resides in your Facebook Ad Manager.

We are all done here time to move on to RocketResponder.

Linking your Facebook Lead Generate ad leads to your RocketResponder Followup Series

Login to your RocketResponder account

Click the new Facebook Funnel button in the left menu

Click the Login Facebook button above the video tutorial and will be presented with a popup box to link your account

Click the big blue Continue as You button

After connecting your Facebook account with RocketResponder you will see all the Facebook pages you are a manager of.

1. Default List is a catchall and isn’t required. As you can see under RocketResponder I set the catchall to a followup series called RocketResponder Facebook.

2. Manage Forms lets you set Followup Series to individual forms. click the blue View Forms button.

Each individual Facebook form for that Facebook Page will show. Here you can see I named my Facebook Lead Generation form “How Super Affiliate Dominate 1” for this form in the drop down I have select a followup series I’ve written called “Email Marketing for Affiliate Marketers”

That’s it nothing left to do congratulations!

Let me show you one more thing in Facebook Ad Manager

It’s been a few days since I setup my ad. You can see I’ve generated 10 leads at the cost of $3.24 this number goes down dramatically as I tweak my target Audience over time.

Don’t have a RocketResponder account?

That’s ok I’m going to give you 30 days to try this method completely free along with all the other tools in our software suite but that’s not all I’m going to do.. if you’re happy using RocketResponder it’s only $20/m no limitations unlike our competitors who increases their fees as you make more money. We never increase our rates once a customer locks it in. Even if our software goes up in price and features (which it does on a regular basis) you will always pay $20/m period!

Click Here to get RocketResponder FREE for 30 Days than only $20 a month after that. No contracts can cancel at anytime. Cancelling within the 30 day trial will not bill your account. Cancelling is super simple just a giant red button in your account area. No Games No Tricks. We truly care about our customers even if RocketResponder isn’t right for you.

Email Marketing Beats Social Media

Email Marketing Campaigns Higher ROI Than Social Media Campaigns

We get bombarded with advice on making the most of social media for marketing purposes. After all, social media helps you reach large audiences and interact easily with potential clients. However, solely focusing on social media might mean you end up neglecting to make use of an even more effective marketing tool that’s right at your fingertips. Email marketing provides certain advantages over social media.

Impressive ROI

Email marketing provides your company with a much higher chance of seeing a significant Return on Investment (ROI). According to the Direct Marketing Association, email marketing campaigns resulted in an ROI of 4,300 percent, earning businesses roughly $42 for each dollar spent. Compare that with the organic reach of Facebook content for marketing, which came in at a low 6 percent, representing a steady decline over the past couple of years.

Higher Number of High-Value Customers

Focusing your marketing efforts on email campaigns rather than social media is likely to bring you more business. Predictive analytics platform Custora released a report showing that customer acquisition through email marketing has quadrupled, while the value of customer acquisition via Twitter was 23 percent lower than average. In other words, email marketing helps you gain new customers at a higher rate, and those customers typically turn out to be high-value ones that are more profitable for your company than those acquired through social media.

Personalized Messages

While social media sites, such as Twitter and Facebook, give you a convenient way to let customers know about new products and special offers, you’re limited to how long your posts and Tweets can be. You’re also posting to the public in general, so your messages on these sites have to appeal to a broad audience. With email marketing, you’re sending messages to customers who have opted in to receive mail from you. There are no limits on how long your content is, and you have the option to narrow your focus and give your messages a personalized touch to appeal more to these customers.

Guaranteed Delivery

When you send emails to customers on your email marketing lists, these messages are guaranteed to land in their inbox. With social media, you have to hope that potential customers will visit your site, read your posts and decide to follow you. Even if you include links to social media sites on your company’s website, there are no guarantees that interested customers will click on them. Email marketing takes the guesswork out of this by directly delivering messages to potential and repeat customers.

Better Tracking Ability

Email marketing provides an easy way for you to keep track of conversions and user engagement. You can track the following:

  • Number of customers who opened your email messages
  • Number of customers who clicked on links in your messages
  • Specific links that were clicked on
  • Number of customers who have unsubscribed

With this information, you can make improvements to your email marketing campaigns to make them more effective and ensure more sales for your business.