Email communication tips: In the last post we discussed how branding has been compared to a religious experience for many.
Today I heard a new way of describing branding…and it certainly helps demonstrate how important it is in today’s marketplace.
Marketing expert Liz Papagni said this:
“Marketing without branding is like fishing without a hook.”
Think about that for a moment.
What Liz is saying here is that without branding, then marketing is futile.
Maybe her message is a little extreme because marketing will certainly get your message out to people but it is a laborious process which needs to repeated well..for ever or for as long as you want to remain in business.
But branding is the opposite. Branding is a tool which will pull customers in to you. Use marketing to push your message out there and use branding to pull customers in to you.
Liz goes on to say in her post:
“In an ideal world, a solid brand should precede your marketing. However, that’s not to say it’s ever too late to begin developing a branding plan for the future. No matter when you start, it’s sure to offer immense benefit to your marketing program and outcomes.”
Branding, done properly will also help you to better communicate with your customers and RocketResponder is one of the best tools you could use to ensure your email communication is done effortlessly and efficiently.
If you have never really thought about branding before then check out Liz’s post as it sets out some very important points about why branding is such a powerful too.
After all you wouldn’t go fishing without a hook on the end of the line.