Email Marketing Tips: Imagine if you had a standing arrangement with a good friend of yours that you would show up at their house every other week.
You would enjoy each other’s company, pass the time and share interesting news and gossip and then arrange to do the same thing in a couple of week’s time.
Now imagine if you suddenly thought it would be a good idea to turn up every other day instead…and just started to do so without a word of warning to your friend.
It would first seem a little odd and then it would begin to put a real strain on your relationship as you would quickly begin to intrude too much into your friend’s life.
In all likelihood your friend would probably ask you not to show up at his house at all…and that it wouldn’t take too long for them to reach this conclusion.
You can probably see where I am going with this already.
If you send out regular emails to your RocketResponder list then your subscribers will have become used to the frequency with which they hear from you.
If you make a slight change – especially if it is for a limited time – then that is ok but if you are going to dramatically change the frequency at which you send out emails then you should warn your list in advance.
Just a note to explain the change and the reason behind it could save you a lot of unhappy subscribers and a lot of unnecessary unsubscribes.
