Tag: how to write email for business

If You Make A Major Change Tell Your List In Advance

Patrick Griffin Leave a comment

Email Marketing Tips

Email Marketing Tips: Imagine if you had a standing arrangement with a good friend of yours that you would show up at their house every other week.

You would enjoy each other’s company, pass the time and share interesting news and gossip and then arrange to do the same thing in a couple of week’s time.

Now imagine if you suddenly thought it would be a good idea to turn up every other day instead…and just started to do so without a word of warning to your friend.

It would first seem a little odd and then it would begin to put a real strain on your relationship as you would quickly begin to intrude too much into your friend’s life.

In all likelihood your friend would probably ask you not to show up at his house at all…and that it wouldn’t take too long for them to reach this conclusion.

You can probably see where I am going with this already.

If you send out regular emails to your RocketResponder list then your subscribers will have become used to the frequency with which they hear from you.

If you make a slight change – especially if it is for a limited time – then that is ok but if you are going to dramatically change the frequency at which you send out emails then you should warn your list in advance.

Just a note to explain the change and the reason behind it could save you a lot of unhappy subscribers and a lot of unnecessary unsubscribes.

 

Take Your Time With Your Email Campaigns

Patrick Griffin Leave a comment

Email Campaigns

You may have heard the expression “more haste, less speed” or “act in haste, repent at leisure,” but what has any of that got to do with email marketing and email campaigns?

Well here at RocketResponder we think quite a lot really.

Sometimes, sadly, it is all too clear that people spend a lot of time and effort in building a list of subscribers and then put hardly any time or effort into actually interacting with them.

You need to put the same care and dedication into dealing with the communication side of your business as you out into product development, marketing or sales.

Here are some silly mistakes you really must avoid:

  • thinking that your email campaigns are not really that important
  • thinking that you can leave the writing of emails to the last minute
  • rushing through your autoresponder series because you have “much more important” tasks to be getting on with or
  • adding a last minute email marketing campaign for a product launch because you have run out of time and the launch is just a few days away

Customers are getting increasingly sophisticated and they will know if you have just rushed out some half-baked email campaign at the last minute.

Doing so will give the impression that you just don’t really care at all; that you don’t care about your customers and that you don’t care about your products.

So always build in your email campaigns into your product launches, upcoming promotions and overall marketing strategy.

Use the power of email communication to show that you do really care and, in the process, give yourself a jump start over the competition who use email badly.

Plan what you want to say in advance and take as much time as is necessary to get the job done properly. You should reap the rewards in better customer retention and increased sales.