Oops I Think I Might Have Forgotten Something Important

Marketing email mistakes

Marketing email mistakes: Recently I heard about a large internet-based company which sent out an email to its members with the subject line: “Insert Your Subject Here.”

Perhaps it was a deliberate marketing ploy – I heard, via social media sites, that this particular email received an impressive open rate.

However it is far more likely that it was one of those simple, old-fashioned mistakes that we tend to make from time to time.

It is similar to sending an email with an attachment you want people to open and then forgetting to attach the file before pressing send. (As a complete aside, to prevent this from happening I always make a point of uploading any attachments first and then writing my email.)

However it is easy to have some urgent or important news that you want to get out so quickly that you hurry to send out the email without checking it over first.

And that is when you can totally forget to add the subject line.

So take your time and get things right. Remember that with RocketResponder you have the opportunity to send any new email to yourself first before you send it to your list.

Take advantage of this feature. It is far better to have your mistake broadcast only to you rather than your entire list. Now simply edit out the mistake and send the amended email out to your subscribers.

Don’t Send Emails While Your Subscribers Are Sleeping

email sending tips

Email sending tips: Sometimes you hear of people talking in their sleep…but I have yet to come across anyone who reads emails while sleeping.

So, why is it then, that so many people fall into the trap of sending out emails at times when their target audience won’t see them.

In at least one particular sector of the online advertising community it is common for program owners to send out emails at midnight.

Most people are already sleeping at that time, or at the very least winding down for the day…so they will not want to read your message and chances are it won’t be seen at all.

So the answer is…wait until they are awake and time the email for then – sounds obvious but so many people don’t do this.

The good news is that at RocketResponder you can choose exactly when your emails are sent out. So if you have a broadcast message you want to send to your list you can either send it immediately or send it at a date and time of your choosing.

Here are some good times to send an email to your subscribers:

  • immediately – when the message is time critical and you need to get it out there now
  • day time rather than night time – more people will open an email during the day than at night
  • want to catch the early openers? – then sending an email between 7 and 9am will ensure the message is near the top of their inbox when they are checking messages
  • afternoons are great for getting your email opened – studies have shown that between 2 and 5pm is a particular sweet spot for getting your emails opened.

Also, in general, weekdays tend to get more opens than weekends and you may get a better response mid-week than on other days.

Top tip: Just be aware that different times can produce different results to be prepared to experiment a bit and see what works well for you.

Time To Review Your Subscriber Messages

Subscriber Messages

So we are just beginning to settle into yet another new year and you may be setting lots of goals, writing lists and generally getting your life more organized.

This is also a good time of year to pay particular attention to the subscriber messages on your autoresponder lists.

Is the information you are sending out to your subscribers still fresh and relevant?

Maybe it has been a while since you drafted the RocketResponder messages you send out and perhaps you have intended to update them but never really got around to it.

Well now is as good a time as any to set to work on this important task.

Here is a quick plan of action:

  • Review your messages – remind yourself of what you are telling your subscribers
  • Are the messages still relevant? – if not change them to bring things up to date
  • Do the links still work? – again change them if necessary. Don’t forget to include your social media links such as Facebook or Twitter.
  • Can you freshen things up a bit to keep your message as up to date as possible?
  • Finally subscribe to your own lists so that you get to see what your subscribers see.

Welcome to the RocketResponder blog

Welcome to the new RocketResponder blog.

If you are here you may already be using RocketResponder or just wondering how best to use email marketing for your business.

Well this is a great place to be.

You will find tips on getting the best out of using an auto responder, on how to use email marketing effectively, the mistakes to avoid and much more.

There is no doubt that email is an important way to communicate with your customers and it will continue to be so for a long time to come.

Get it right and you will build up a better relationship with your customers, drive more sales and gain more subscribers to your programs.

Get it wrong and you could drive your existing customers away…so be sure to follow a few simple rules and get it right first time and every time.

A lot of the stuff you need to know is just common sense and it need not be as complicated as many people think.

Let this blog be your guide.

Welcome, once again, to the RocketResponder blog.