Never Fear The Unsubscribe Factor – Part Two

list building tips and tricks

List building tips and tricks – Previously we spoke about two common reasons why people may unsubscribe from your list fairly quickly – they either joined by mistake or they are just freebie seekers.

But the truth is that as long as you build lists using a program like RocketResponder you will always get people coming and going all the time.

Think of the list of people you have like friends – some will be friends for life, others will hang around for a few years, others a few months and some will decide they don’t want to be your friend after the shortest time.

Remember that you really only want people in your life (or on your list) who actually, genuinely want to be there.

People change over time, their needs change, their wants change and their plans for their lives change.

So it is therefore quite common for someone to be interested in what you have to offer at one time in their life and maybe not interested at all three, six or nine months down the line.

Therefore the message is the same – you really ought not to worry when people leave your list because it is something which will happen all the time.

I guess the only time to worry would be if the background trickle became a flood – that would surely signal that there was a problem.

Maybe your website went off line and you kept sending people to dead links – that is so annoying by the way – or perhaps you put out a really bad product which people hated and you failed to deal with the complaints in a timely or positive manner.

However that is a totally different issue and not really what we are talking about here.

Overall if you keep promoting what you have to offer then you should see your numbers continue to climb. Remember that it is the overall trend that you are interested in and not the day to day fluctuations so don’t get distracted by the wrong things.

Just keep providing good content, keep communicating with your subscribers and the people who stay – the ones who really count – should remain loyal and happy.


Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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