Never Fear The Unsubscribe Factor – Part One

Email marketing basics

Email marketing basics: When people begin building a list using a service like RocketResponder it is all too easy to fixate on the numbers.

It is great to see your list of subscribers building as your promotional efforts pay off and more people sign up to what you have to offer.

Now not all of them will stay. That is a simple fact of life. It is all too easy to see people join and then unsubscribe after a short time.

Sometimes people sign up and unsubscribe within seconds and this can be particularly troublesome for the new marketer.

When this happens it is all too easy to blame yourself and question what you did wrong, or what you should have done better to get that person to hang around for more than 30 seconds.

The real answer is not to worry about it at all.

Here are two reasons someone might join and then leave immediately:

  • they signed up for the wrong list – it does happen. Sometimes you sign up for something while only half paying attention and realize that is not what you wanted at all.
  • they only wanted to get the free offer – it is common to offer a free report or limited access to a program or membership site in return for getting people to join a list. There are many “freebie collectors” out there who just want the free stuff and are quite blatant about it.

When you think about it, you don’t really want either of these people on your list in the first place. The first one made a simple mistake and is not interested in your stuff and the second one would never buy from you in a million years anyway.

So when you are building a list, by all mean pay attention to the numbers but don’t be too disappointed when people leave because people will always leave.

It is the people who stick around and stay with you that you need to be spending your time and effort on so concentrate on them instead.

Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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