There is no doubt understanding why your emails keep going to spam is one of the major headaches of email…both for senders and recipients alike.
Here RocketResponder’s Tim Linden continues his look at the issue of spam and gives come practical examples of how to avoid genuine emails getting wrongly filtered as spam.
Open your emails
One way of helping ensure that emails you want in your inbox don’t get marked as spam is to actually…open your emails! This one is less known, but Gmail, Yahoo, Hotmail, etc monitor which emails you open.
They care less about the content and more about engagement. If you want marketing type emails and are opening them, they want to put them in your inbox. The best way to help show your emails are wanted, is to actually open them yourself. Every email you don’t open is just re-confirming that you don’t really care if you get the email or not.
Click links to avoid spam
Click links in your emails! Similar to opening, they actually track if you are clicking links or not. Hotmail will go as far as to warn you if you click a link in an email that looks spammy and ask if you’re sure.
Click yes you’re sure, it’s your email and it confirms that it’s legit.
Writing good emails
Send emails people want! Obvious? yes but still people have this concept that if you “blast” enough emails you’ll get enough clicks to warrant the time sending the email. If this is your view, you’re going to get your emails filtered.
What people don’t seem to understand is that most email providers use reputation systems. For instance the from email address you are sending from. Or the links in your emails. I’ll bet they even track the address line that’s required by CAN SPAM. It’s no longer solely the responsibility of the ESP to get the email to the inbox which is why so many sketchy senders are finding their emails not going as far.
Next time: What RocketResponder does to help ensure your emails get delivered to your subscribers’ inboxes.