I’m not sure if this is a rant or not, but this keeps on happening with customers at RocketResponder. I’m here to answer why your emails keep going to spam.
Almost every day we’ll get customers asking about emails being marked as spam. It’s true, if we have bad reputation your emails won’t get delivered. But for the most part it’s up to you.
Don’t send spam! It sounds simple enough, but if you are sending spammy content of course it will get filtered. Every person who has asked why their emails ended up in spam is sending emails that I would consider spam if I got one.
Obviously their list subscribed so hey they want the emails, but the primary filters are looking at overall email quality, if they see you look like spam, they’ll think it’s spam.
Click Not Spam!! This again sounds simple, but the people asking say they always go to spam. Especially with Gmail, secondary filters learn what the end user sees as spam or not spam. So if you see an email is in spam, and aren’t clicking not spam, it thinks it was right that the email was spam. Its the same reason if you don’t mark an email as spam you’ll start to get more spam going to your inbox. It’s also the same reason that when I subscribe to these user’s lists, I get it to inbox while they still get it to spam!
Watch out for Part Two of this blog post next time where we continue our look at how you can avoid genuine emails getting marked as spam.