Building your list can be a very exciting endeavor. You’ve heard countless stories about how important building ones mailing list can be, but something most new list builders face as we addressed in previous blog posts is writer’s block. Knowing what to say to your new subscribers can be a daunting task.
And remember the old saying ‘the first impression can last a lifetime’…Well in list building that can truly be the case. So while we’re excited to add new subscribers to our mailing lists, the biggest hurdle will be to get your subscribers to know, like and trust you.
Here’s the skinny, having a list of 10,000 doesn’t mean a thing if you aren’t getting any ‘action‘ from those subscribers. So we need to start the relationship off on the right foot. Let’s get people to ‘know, like and trust’ us from the start.
And it begins…With the first email you send your subscribers!
Here’s what I recommend. Some folks in the marketing world call the first email you send an indoctrination email. Basically, you want your readers to get a feel for who you are and what they can expect.
I want to really highlight this point! Who you are matters! And if you are getting ready to give your subscribers a boat load of content and great value while subscribed, it has to be stated early on in the email series.
Follow this formula for a great ‘welcome to my list’ email!
First – Say thanks! It’s important that you let your subscribers know that you value them and are grateful for them signing up. This shows that you respect them and understand you now have to show and prove that you value their time.
Second – Let Them Know What To Expect! If you are going to be sending them content, let them know. If you plan on giving them more offers than content (while not always the best route…) regardless, let them know. If they can expect exclusive offers, discounts, live training, videos…Whatever you are giving them…Let them know! Be up front about what they can expect so there aren’t any surprises.
Third – Get Them To Take Action. This is huge! What I recommend is getting them to follow you on Twitter, Like you on Facebook, watch a video you have for them, read a blog post…Anything to get them to ‘do something’ so they get into the habit of taking action in your emails. This is also a great way to build the relationship outside of an email environment. You want to communicate with your lists, and while email is a push marketing platform, we want to PULL them into other platforms where the conversation can continue.
Remember…The key is this indoctrination email is to get them to know, like and eventually TRUST you.
If you put your subscribers needs first and let them know you are there for them throughout their journey, you can expect a fantastic life long relationship with your list of subscribers.