Email Marketing 101: Use Lots Of Space

Email marketing is not an exact science.

Sure there are plenty of stats and analytics that get thrown at you from every angle on what works and what doesn’t. So you have to always remind yourself this…Everything you learn and read about, take it as an example of something that MIGHT work for you.

The beauty of email marketing is that you can literally test things on the go and if something doesn’t work right away you can change it and see if it improves your results.

Writing emails isn’t an exact science either. A huge chunk of effective email marketing is yes, writing better emails for your readers so in this short blog post, we hope to give you some tips that has helped us over the years but should never be taken as gospel.

This works for us, and the only way you will find out if it works for you is to roll up your sleeves and press ‘Broadcast!’

When you are writing an email to your list, use lots of space!

And what we mean by that is….

“Don’t just write a huge block of text like I’m about to do here. Sure it might be proper formatting and proper english or whatever. But effective email copy breaks things up into easy to digest sentences and paragraphs. We are not trying to bore our readers and make them stop reading what we send. And unfortunately when we just use run on sentences and massive paragraphs, again like this example, you will bore your readers and it will not grab their attention at all. Are you getting tired of reading this paragraph yet? I know I would be if it was in an email. So please, don’t write to your lists using huge massive paragraphs like this. It’s the quickest way to get your email deleted….”

Phewwwwww….I’m glad that is over!

Do you see how that could just bore your readers to death? But how about using lots of space and breaking up your email into simple sentences and paragraphs like this!

– Use bullet points as well!

  1. Or maybe use numbered lists like this.
  2. This is very effective at grabbing attention in the body of your email.

Those examples above really help and the most important thing to remember is that…

People will scan emails, they won’t spend 15 minutes reading them.

So make your most important facts and messages stick out and easily found. You do this by using lots of space, new sentences, bullet points, numbered lists and simple short paragraphs.

Try this out in your broadcasts and see if it gets better results 🙂

Three Top Tips For Choosing A Cheap Email Marketing Plan

Cheap Email marketing

One of the misconceptions about email marketing software is that it must be expensive to be effective…this simply is not true.

There is lots of choice available when it comes to choosing the right email marketing plan for you…but you cannot be simply guided by cost alone.

In fact a cheap email marketing plan can often provide you with better results and better functionality than those which may cost a lot more.

The key to finding the right email marketing software for you is to know what you are looking for and then checking whether the software is able to meet your specific needs.

When you start looking around you will see that price alone is no reliable indicator of performance.

Here are three top tips to help you choose a cheap email marketing plan which is right for you:

1. Does it do what you want? – Your needs may be simple or complex but you have to take time to find the software which is right for you. Remember that this is is one piece of software that you are likely to want to keep for many years, so time taken at the outset to make sure it is right for you is time well spent. Look for software that allows you to create multiple lists so that you can send different messages to different subscriber groups. Also look at any limits there may be on how many emails you can send and whether the cheap headline price remains cost effective once your subscriber base grows.

2. Is it easy to use and understand? – You may have found an email marketing plan that is right for you in terms of price and functionality but you are not done yet. It is vital that the software you choose is easy to use and understand. If you have to learn complicated new skills and if getting people to sign up to your list is too complex then you will be spending too much time on managing your marketing software when you could be working on managing your business or organization. Also look for the software provider’s track record, its customer service and willingness to help you when things go wrong.

3. Is it flexible enough to meet your future needs? – You will not want to move your subscriber base to a new platform if you outgrow your existing one. Very often this will mean asking your subscribers to manually reconfirm their email addresses all over again. This is a hassle for you and also for them and a fair percentage of them will simply not go to the trouble of doing so and will, therefore be lost to you. Therefore ensure that the email software you choose will be able to meet your needs as you grow. The approach “this will do for now,” is not to be used here. Far better to have the mindset of “this will be good for the next ten years or more.”

RocketResponder is an email marketing platform which has been designed to be cheap but highly functional. With the simplest price plan in the industry – one low flat fee no matter how big your subscriber list – if offers full functionality while keeping costs low and predictable.