Email Marketing 101: Use Lots Of Space

Email marketing is not an exact science.

Sure there are plenty of stats and analytics that get thrown at you from every angle on what works and what doesn’t. So you have to always remind yourself this…Everything you learn and read about, take it as an example of something that MIGHT work for you.

The beauty of email marketing is that you can literally test things on the go and if something doesn’t work right away you can change it and see if it improves your results.

Writing emails isn’t an exact science either. A huge chunk of effective email marketing is yes, writing better emails for your readers so in this short blog post, we hope to give you some tips that has helped us over the years but should never be taken as gospel.

This works for us, and the only way you will find out if it works for you is to roll up your sleeves and press ‘Broadcast!’

When you are writing an email to your list, use lots of space!

And what we mean by that is….

“Don’t just write a huge block of text like I’m about to do here. Sure it might be proper formatting and proper english or whatever. But effective email copy breaks things up into easy to digest sentences and paragraphs. We are not trying to bore our readers and make them stop reading what we send. And unfortunately when we just use run on sentences and massive paragraphs, again like this example, you will bore your readers and it will not grab their attention at all. Are you getting tired of reading this paragraph yet? I know I would be if it was in an email. So please, don’t write to your lists using huge massive paragraphs like this. It’s the quickest way to get your email deleted….”

Phewwwwww….I’m glad that is over!

Do you see how that could just bore your readers to death? But how about using lots of space and breaking up your email into simple sentences and paragraphs like this!

– Use bullet points as well!

  1. Or maybe use numbered lists like this.
  2. This is very effective at grabbing attention in the body of your email.

Those examples above really help and the most important thing to remember is that…

People will scan emails, they won’t spend 15 minutes reading them.

So make your most important facts and messages stick out and easily found. You do this by using lots of space, new sentences, bullet points, numbered lists and simple short paragraphs.

Try this out in your broadcasts and see if it gets better results 🙂

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