A golden rule of email marketing is to always ‘write’ your emails in a personal way and avoid as much corporate speak as possible. It’s great advice if you think about the DNA of every single email list you create…It’s made up of real people!
Each with different goals, dreams and businesses. So when you start throwing around big words to make yourself sound important, a lot of that will be viewed as corporate talk and your message will more than likely be ignored.
A huge tip to try in the next email you send is to write them like you are talking to ONE person.
Think of each person you are sending the email to, but write like you are having a one to one conversation with them. This is a huge tip to not only get more people on your list reading your emails, but to also get a lot more action and clicks throughout the message.
And you can understand why on a purely human scale….People do business with those they know, like and trust. So when you are treating your broadcasts as a conversation between two people instead of between 10,000 your message has more emotion. The greater chances you have to get big results when you treat people on your list…Well…Like people 🙂
Seems too simple doesn’t it? Just write like you would if you were talking to your best friend. How would you structure an email to a family member? Would you use corporate language and brag about all your accomplishments? Or would you be treating the relationship you have with that person with respect and adding value to them.
That’s the golden rule of writing awesome emails, you have to write like you are talking to one, even if you are broadcasting to thousands. When you do this, trust is built and more action is taken by your readers.