We’re about to open Pandora’s box in this blog post…
Ask any marketer or professional marketing firm and they’ll give you stats and numbers that’ll make your head spin. From the type of customers, to the segmenting of your lists, there is a lot of confusion when you type in Google…
“What is the best time & day to send emails?”
There are so many factors to consider. From what your subscriber lists are used to, to what kind of business you may be in. To weekend vs weekday broadcasts to whether or not you should send all email on Eastern time…
It’s a mess.
I can sit here and tell you that the most opens and action we get when we send broadcats at 8pm on weekdays. But that’s not always the case. Sometimes we send an email on Sundays and get huge open rates.
The biggest advice I could give you without making your head spin is…Track for yourself where you get the best results!
That’s not only a great practice to get into for business but you’ll start discovering what your lists react and act to. That truly is the best advice.
That being said, there are some fantastic resources out there that can help you and guide you in the right direction, take for example Propellor’s 2017 Email Marketing Field Guide and Infographic. This is a great guide to help you get some ideas on when the best days of the week COULD be…Could is the key word here.
Track, and find out for yourself!
Is there a perfect time and day to send?
I don’t think that question will ever get answered because each list is unique. Even the segmented lists without your Rocket Responder account will have different ‘prime times’ to get better action with your broadcasts.
The beauty of building your lists and email marketing is that you get to find out by testing…You wont upset your lists for sending an email at 4 in the morning or 4 in the afternoon, as long as you are building the relationships and proving value…
In every single broadcast!
This blog just runs you around and never really answered the question, Bad read !
Hi Mondomax, thanks for the comments.
Yeah it does kinda beat around the bush because…Well…In my tracking and testing over the years, there is no perfect answer. So the answer I will always recommend to any reader is to track their own stats.
Sure I could tell you I get the most opens and action at 2pm on a Tuesday…But that’s for my email, and my lists. Yours will be completely different. That’s why it’s critical for you to not only test your own stats, but irresponsible of me to recommend what time is the best for you to send emails to your own lists.
Hope that clears things up, and apologies if you didn’t find value in the blog post.