One of the misconceptions about email marketing software is that it must be expensive to be effective…this simply is not true.
There is lots of choice available when it comes to choosing the right email marketing plan for you…but you cannot be simply guided by cost alone.
In fact a cheap email marketing plan can often provide you with better results and better functionality than those which may cost a lot more.
The key to finding the right email marketing software for you is to know what you are looking for and then checking whether the software is able to meet your specific needs.
When you start looking around you will see that price alone is no reliable indicator of performance.
Here are three top tips to help you choose a cheap email marketing plan which is right for you:
1. Does it do what you want? – Your needs may be simple or complex but you have to take time to find the software which is right for you. Remember that this is is one piece of software that you are likely to want to keep for many years, so time taken at the outset to make sure it is right for you is time well spent. Look for software that allows you to create multiple lists so that you can send different messages to different subscriber groups. Also look at any limits there may be on how many emails you can send and whether the cheap headline price remains cost effective once your subscriber base grows.
2. Is it easy to use and understand? – You may have found an email marketing plan that is right for you in terms of price and functionality but you are not done yet. It is vital that the software you choose is easy to use and understand. If you have to learn complicated new skills and if getting people to sign up to your list is too complex then you will be spending too much time on managing your marketing software when you could be working on managing your business or organization. Also look for the software provider’s track record, its customer service and willingness to help you when things go wrong.
3. Is it flexible enough to meet your future needs? – You will not want to move your subscriber base to a new platform if you outgrow your existing one. Very often this will mean asking your subscribers to manually reconfirm their email addresses all over again. This is a hassle for you and also for them and a fair percentage of them will simply not go to the trouble of doing so and will, therefore be lost to you. Therefore ensure that the email software you choose will be able to meet your needs as you grow. The approach “this will do for now,” is not to be used here. Far better to have the mindset of “this will be good for the next ten years or more.”
RocketResponder is an email marketing platform which has been designed to be cheap but highly functional. With the simplest price plan in the industry – one low flat fee no matter how big your subscriber list – if offers full functionality while keeping costs low and predictable.