Top Autoresponder Tips – turning leads into customers: In the previous post we looked at how your potential subscribers could range from those who do nothing at all to those who have become your raving fans.
Now we look at how using a service such as RocketResponder to communicate with your subscribers during the vital time when they are deciding what to buy, could result in turning more leads into customers.
Ideally you will want to turn as many of your subscribers as possible into ‘raving fans’ and while it is not possible to turn every potential lead into a raving fan, there is still a lot that you can do to gain more customers.
The key to transforming undecided subscribers into a large fan base is two-fold:
- firstly offer them something they genuinely find useful to the extent that they are willing to pay for your product or service.
- So let’s assume that you have passed the first test, now you will need to use good communication as the tool to turn prospective leads into paying customers. This is where a tool like RocketResponder, which lets you easily create and distribute email campaigns to your subscribers, comes into its own.
By informing the trial member of how your product works, encouraging them to use it and by giving tips and suggestions you are more likely to get more people actually using your goods or services…and that is the first step to turning them into customers.
This may even bring around a percentage of the ‘something for nothing’ brigade as they learn that they can really benefit from your product and to continue with this benefit they must pay for it.
Even some of the cheaters can be converted into paying customers…by making it hard for them to cheat in the first place. Some will just give up and go away but there will be some who will conclude that if they can’t keep getting it for free then it is time to pay up.
Also remember that just because someone does not buy from you the moment they visit your website or sales page does not mean they will not buy from you at all…far from it in fact.
It is very likely that they are also visiting the websites of your rivals too and evaluating where they are going to spend their money so anything you can do to give your business the edge is hugely important here.
Good communication could make the difference between you getting the sale and it going to one of your rivals instead.
This is why it is so vital that in the days and (very often) weeks following a visit where a potential customer shows an interest, you communicate clearly about what you have to offer and why it benefits the potential customer.
Thus it is vital to use an email marketing system like RocketResponder to talk to the prospective customer during this key time and give them the reasons why your product is the one they want to buy.
We are not talking pushy marketing here but giving customers the sort of advice and care they would be able to get if they were talking to you face-to-face and asking for information about your product.
So spend some time working out the types of questions people would most likely ask and then set out those answers in a series of emails that you can send out to them to help them make the right buying decision.
* RocketResponder and the RocketResponder Devzone, a combination of API endpoints and webhooks, gives developers the ability to easily integrate email marketing into any website.
Developers can use the API to manage their subscribers by adding, removing, and modifying them from within their web app, giving them complete control over how subscribers get added to their email lists.