You have some big problems!
And it won’t be solved by sending support emails. It will not get fixed by hiring a fancy programmer. It’s going to take some time, some patience and a whole lot of digging deep.
First the good news….
People saw what you are offering and have joined your list. Your foot is in the door…Congrats!
However you are about to be introduced to 4 extremely unique individuals… And they have ALL joined your list, I can guarantee it.
They all have big potential to be the perfect customer for you and your business, but to get your message across to them is going to take some tact. These problems are big, but it’s an even bigger opportunity.
Let’s meet our subscribers…
The Hater – This guy is a treat! He’s been burned so many times online, he doesn’t trust a soul. However, something you offered caught his eye but at the end of the day he has a bitter taste in his mouth. The scams. The schemes. The bitcoin opportunities. He just ‘hates’ everything about online business. Sure, he gave you his email address but he’s already forgotten he’s on your list. Email filters are his best friend!
The Cautious One – She’s a little nervous. Like her friend ‘The Hater’ she’s been bitten a few times from online promises, sketchy email claims and promises of instant riches. She knows there are a few bad apples in the bunch but still has hope. She sees the potential, she knows there is some real truth to a lot of what she’s read online. The blogs, the emails, the training…All point her towards POTENTIAL. Still…She’s cautious…
The Slot Machine Marketer – This guy is dangerous! He will join almost anything that comes across his desk. He spends a small fortune every month on the latest, greatest opportunity. It doesn’t bother him, the next opportunity can cost him $40 to test it out, and when he doesn’t strike it rich, he gives up and tries his luck on the next opportunity. Just like a slot machine in the casino, he’s pulling the handle every few weeks to make his fortune….
The Gem – She does exist! She’s hard to find but every single subscriber you bring into your list has a little ‘gem’ in them. She’s the one that knows the realities of online business and opportunities. She’s invested in evergreen products like analytics tools and autoresponders. She grasps the power of building a list. She takes action. And she’s ready to work hard to develop her business. The trick is…To turn the ‘hater’, the ‘cautious one’ and the ‘slot machine marketer’ into a gem.
Two words….Relationship building!
This is why we build lists. We know we’ll attract lots of different personalities and experience levels but the truth is…We are looking for the gem in the rough. And she’s out there! Sometimes you have to fight your way through the fronts and walls that some subscribers will put up, but at the end of the day, we all have ‘gem’ potential.
Develop the relationship with the haters. Send a private message to the Cautious One. Meet up with the Slot Machine Marketer….And when you do that, consistently over time through email marketing and relationship building…The gems start to shine through!