Last week we covered the 5 Step Email Marketing Cycle and this week I thought it would be important to follow up and give you a visual representation of why this model is so important to your email marketing plans.
Years ago I was fed up…
I was sick and tired of looking at all those glorious representations of the perfect ‘downline‘. Network marketers and affiliate marketers will know what I’m referring to…The perfect downline!
The problem with those perfect downlines is that they never lasted.
People gave up, quit, attrition was high…You name it, people just didn’t stay the course.
It got me thinking on how we could ‘flip the funnel’ and build the perfect downline…
And what do I mean by this? Let’s take a look…
First here’s your ‘standard‘ affiliate marketing funnel;
Create awareness, generate interest, hope for desire and get some action…
Pretty standard stuff.
Again, we see issues with this because after the ‘sale’ there is…Nothing.
So what would happen if we take the 5 Step Email Marketing Cycle, and stick it on top of the standard marketing funnel…And flip it 😉
Visually, it would look something like this;
Ahhhh now we are talking!
You see, the end goal isn’t to make a sale, that’s only half the battle. The true power in long term email marketing success is to go after and earn customer loyalty.
Looking at this visual you can see…We use the standard marketing funnel, but the cool stuff happens after the sale because we keep the process going.
We don’t just stop at the sale, we continue to give value to our customers and build the relationships through constant conversation.
And so you see what happens in the process?
We start generating and EARNING more loyal customers.
It’s the perfect ‘downline’ and the perfect way to fill a marketing funnel. Just never for a second think it stops at the ‘sale’.
And the best part about this funnel and example, you can put it into practice right now with your email marketing at RocketResponder!