text emails

Tips To Create Better Plain Text Emails

So I have a confession…

I know RocketResponder has one of the easiest to use HTML editors on the market. We developed it with the novice in mind so they could easiest and effectively create attention grabbing email templates. I think it’s pretty neat technology and am very excited that so many of our members enjoy it’s full capabilities…

That being said…I write 99% of the emails I draft…In plain text!

I’m old school I guess. I love the written word in plain black ink on a white background, but that doesn’t mean that creating plain text emails has to be boring. In this blog post, I’m going to go over a few tips that have helped me get great open and click through rates using only the text editor inside of RocketResponder.

Here’s how to get better open and click through rates using plain text emails;

1. It Starts & Ends With The Subject Line – No matter if you choose to create an HTML email or plain text email, it won’t matter unless you grab people’s attention with a solid subject line. This is your ‘key’ to get your readers to open the email!

text email

2. Use The Bold, Italic, Underline and Strike Through Options! – This adds so much to your copy! Plain text email doesn’t have to be run on sentences for 3 paragraphs and then a P.S. to seal the deal. You need to add features to the copy that pulls attention and eyes towards it. So bold certain points in the text! Use italics when you are trying to highlight something! Underline things, use a strike through feature hen you want to cross out a price and add a ‘special deal’ or similar. Get creative and the body of your email will stick out to the reader!

text emails

3. Add Different Font Sizes To Your Copy – This is a great way to make a BIG point or create a change of pace within your copy. Don’t make the text TOO big but it’s a good idea to play with this feature and see what works best. I’ve started doing this recently and have been getting great results in open rates.

email texts

4. Use Lists & Bullet Points To Add Much More To Your Copy – This is a trick master ad copy writers have been using for years. They know people want the information quickly and might just be scanning your emails. So give it to them in bite sized chunks!

text emails

There are so many features in your basic text editor at RocketResponder that you will be blown away. The best part about writing emails in plain text is…You see what you get right away! No need to create a Picasso with your HTML and design skills, just an effective straight forward text email!

Play around and see what you can come up 🙂

I hope this post helps you create epic emails every single day!

text emails


I Don’t Know What Do I Write About & Other Excuses We Tell Ourselves Daily

People usually roll their eyes when they hear this speech…

“You need to build your mailing list…”

We get it! The money is in the list. The fortune is in the follow up. And that’s fine and dandy for writers who can come up with words with little to no effort. But what about me? I don’t know how to write properly and to be honest, I have no idea WHAT to write about in the first place….

Sound familiar right?

Here’s a little fact about writing emails, blog posts and any kind of content online…You literally need to find inspiration daily to come up with stuff to put out there!

Speaking from my own experience, I’m nose deep in a book daily. I discover things that inspire me when reading and always find something to write about and share to my lists.

Maybe reading isn’t your thing?

You can watch videos on YouTube or Dtube from content creators that can spark and idea or two…

Maybe you find inspiration from podcasts….There are thousands to choose from!!

You see, being motivated to write and create content on blogs and emails is an ‘inside job’, meaning if you just expect someone to show you the way, you will be disappointed.

Here’s a quick action plan on how to get fired up and discover your passion for writing…

1. Find your niche – And when I say ‘niche’ I mean your PASSION! For example if you love dogs and hate cats, it’s a pretty good game plan to NOT write about cats. I know that’s an obvious solution but sadly a lot of people try to write emails about things they really have no passion for. If you LOVE something, you will get pumped up to write about it, share it and discuss it!

2. Find your inspiration – Whether it’s books, podcasts, videos, whatever…Surround yourself with fantastic content and learn from it. When I first started diving into email and writing blogs I actually read the emails that came into my inbox. I learned from the masters of email marketing and found inspiration that way. Whatever works for you…Try it 🙂

3. It’s a daily grind
– Remember, inspiration comes from anywhere but the motivation to grind every day comes from within. You need a constant source of motivation and for me it’s remembering this simple truth I’ve shared in previous posts…

Remember….It’s the daily habits that start snowballing into BIG wins!

Sending an Affiliate Email in Real Time

Sometimes it’s just easier seeing someone do it. Affiliate marketing is amazingly simple when you have the right tools at your disposal.

Here I’m using JVzoo, https://trck.me and RocketResponder. As you can see in the video it only took me about 2-3 minutes to get this offer out. I wish it was more complicated than this so it would seem I have some special talent that you don’t BUT that’s not true. Affiliate marketing is beyond easy for anyone with even a basic internet connection and a couple tools. We hear Jon say all the time build your list, well this video shows you why. If affiliate marketing was all I did my job would be over today and at one point in my life this was true. 5 minutes of your day for the potential to make a few hundred to a few thousand on one or two emails.

Remember only promote products that you know are a good fit for your list and you have tried yourself. I’ve been burned in the past promoting something I didn’t try because I wanted in on the launch. BIG MISTAKE!! All good JV partners will give you access to try it out and see if it works as it says or is just hype with no substance. Promoting good useful tools to your followers builds the trust we hear Olson talk about ad nauseam and it’s for a good reason.

Let me know in the comments below your favorite method of affiliate marketing or what types of things you’d like me to show you in future videos.

Enjoy the rest of your week and remember STAY AWESOME!

Is Tuesday…The Best Day To Send Email?

The question that pops up the most from customers and newer email marketers is what is the best time of the day to send email?

That’s a tough question to answer simply because there are so many factors involved. We did a blog post a few months ago that tried to tackle this question and while the answer wasn’t the most popular one, we feel that only YOU can decide which time of the day performs best. From your own tracking and testing, you will start to see some patterns.

However something is very clear in our tracking over the years and from studies around the web….Tuesdays are still the day of the week that sees the most ‘action’ when it comes to email.

The arguments are that while Mondays people ‘dread’ the thought of being back to work for the week, Tuesdays is when ‘work mode’ is in full swing.

Is there an truth to that or is that just anecdotal evidence?

According to an in depth study by Propeller, Tuesday was the best day on paper to send….But again, it depends on the market.

This is why it’s so important to not only know your market but also track your stats to see exactly what works and what doesn’t.

Personally, speaking from my own experience, I get very good results sending email on Tuesdays. But you’ll notice in that study above that 10am was the best time to send email….My stats show me that while Tuesdays are great days to send….It’s actually after 8 pm that sees the most open rates and click through rates.

Know YOUR lists!

See what works for you and your lists by tracking all your emails. The more you track and test, the better gauge you will have on your lists.

And that’s the ultimate goal, to maximize your results by sending valuable content to your subscriber lists every day you can….Especially Tuesdays 😉

Don’t Just Fill Your Funnel, Flip It!

Last week we covered the 5 Step Email Marketing Cycle and this week I thought it would be important to follow up and give you a visual representation of why this model is so important to your email marketing plans.

Years ago I was fed up…

I was sick and tired of looking at all those glorious representations of the perfect ‘downline‘. Network marketers and affiliate marketers will know what I’m referring to…The perfect downline!

The problem with those perfect downlines is that they never lasted.

People gave up, quit, attrition was high…You name it, people just didn’t stay the course.

It got me thinking on how we could ‘flip the funnel’ and build the perfect downline…

And what do I mean by this? Let’s take a look…

First here’s your ‘standard‘ affiliate marketing funnel;

marketing funnel

Create awareness, generate interest, hope for desire and get some action…

Pretty standard stuff.

Again, we see issues with this because after the ‘sale’ there is…Nothing.

So what would happen if we take the 5 Step Email Marketing Cycle, and stick it on top of the standard marketing funnel…And flip it 😉

Visually, it would look something like this;

flipped marketing funnel

Ahhhh now we are talking!

You see, the end goal isn’t to make a sale, that’s only half the battle. The true power in long term email marketing success is to go after and earn customer loyalty.

Looking at this visual you can see…We use the standard marketing funnel, but the cool stuff happens after the sale because we keep the process going.

We don’t just stop at the sale, we continue to give value to our customers and build the relationships through constant conversation.

And so you see what happens in the process?

We start generating and EARNING more loyal customers.

It’s the perfect ‘downline’ and the perfect way to fill a marketing funnel. Just never for a second think it stops at the ‘sale’.

And the best part about this funnel and example, you can put it into practice right now with your email marketing at RocketResponder!