Small business owners typically hear advice on making the most of social media for marketing purposes. After all, social media helps you reach large audiences and interact easily with potential clients. However, focusing on social media might mean you end up neglecting to make use of an even more effective marketing tool that’s right at your fingertips. Email marketing provides certain advantages over social media for small businesses that really shouldn’t be overlooked.
The business benefits of a lean policy are apparent in the all-encompassing net effects of increased operating efficiency throughout the organization and expanding profit margins and market share. Ideally, lean practices are implemented in all departments, including administrative, and even throughout the supply chain. Several outstanding models of lean programs include ISO guidelines, 5S systems (taught in college courses), and SCOR programs, among others. Most flexibly suit any size or kind of business.
With the summer season comes the threat of hurricanes, wildfires, flooding and other potential natural disasters. For many small businesses, being out of commission for a week or more also could spell economic disaster. How can small businesses prepare for the worst while hoping for the best?
In any business, a steady stream of clients and customers is needed to fuel success. In real estate and many other small businesses, keeping this pipeline full requires maintaining contact with those who have conducted business with you in the past, while also finding a way to generate new business. If this type of lead generation is not done consistently, it cannot provide the consistent results that you need for your business to grow and thrive. The problem, however, is finding the time for daily lead generation. If you are struggling to find time to consistently generate new business, these tips will show you the power of a simple email and how you can use it as a secret weapon to breathe new life into your business.
Email marketing. It’s a term tossed to and fro by the elites in any given industry. Many pros profess that email marketing is the cornerstone of your small business’ marketing strategy. But, how? How can you leverage email marketing to help you become an industry leader?
By giving your customers what they need, when they need it.