“Absence doesn’t make the heart grow fonder, it makes the heart go wander…”
I was reading a book recently when this quote struck me…
How true it is!
In online business, we sometimes think our customers will ‘remember’ us out of loyalty. In a nutshell, we get cocky! We think we are the center of the universe and forget about how important it is to communication regularly with our customers.
One of the best parts of focusing on email marketing is the ability you have to stay in constant communication with your clients and subscribers.
I can’t stress this enough…
Let’s be honest, your customers are under a barrage of influences. From marketing messages, to Facebook and Twitter notifications, family drama to what’s happening on The Bachelorette. We live in a world where 140 characters may be too much information for us to take in all at once…
Out of sight, out of mind?
No, it’s more like too much for me to keep up with!
So that’s why staying in front of your clients and subscribers is so important. In fact, I would argue that email marketing is one of the best ways to not only do that but also a MUST for any marketer or business person to make a real impact on their customer base.
You simply need to be in front of your customers as much as you can. And while some folks may think sending an email to their mailing lists daily could be overkill, I think you still should be in contact AT THE MINIMUM of 2 times a week.
2 times a week?
Yeah, and that’s a minimum. Now I know you may argue that it may be to much for your lists to handle, but trust me on this…Your subscribers might read you email in the morning and forget you even sent it in the afternoon.
So as long as you are providing VALUE in your communication, they will actually appreciate it.
Yes, that does mean that you must work on your relationship with your list but at the end of the day, constant communication is the right move for your email marketing.
It doesn’t have to be every day, but you should still come up with a game plan to provide useful and valuable content to your lists and subscribers at least twice a week.