Tag: RocketResponder

When RocketResponder Went To The Beach…

Patrick Griffin Leave a comment

RocketResponder video shoot at West Island Beach, Fairhaven, MA,

On a day trip to the beach it is good to take a photograph or two so you can remember how fun it all was.

When RocketResponder visited West Island Beach in Fairhaven, Massachusetts, yesterday we took great care to ensure that having awesome pictures would not be a problem.

We had stills cameras, video cameras, cameras mounted onto a remote controlled drone which buzzed overhead and a team of talented individuals to make it all work.There were the lights, boom microphones, a professional make up artist and people with clipboards…RocketResponder was on its first video shoot.

We arrived at a virtually deserted beach at 8.30am and I was wondering exactly how it would all work out.

Then over the next hour or so more and more people arrived and our section of beach was a hive of activity. (more…)

RocketResponder Launches Cool New Responsive Email Editor With 360,000 Free Images

Patrick Griffin 7 Comments

Responsive email editor comes to RocketResponder

RocketResponder has launched a cool new responsive email editor, which not only ensures that your emails look highly professional, but which works flawlessly across all email clients and on all devices.

This is a huge upgrade for RocketResponder and means you will have total control over how your emails will look for that extra special personal touch that your subscribers will really appreciate.

Not only will your emails look great but the new email editor fully fits in with the RocketResponder ethos of being fun to use and easy to understand.

Now you choose exactly how you display your emails and you can either upload your own images or browse through more than 360,000 free images directly from our email editor. We have integrated RocketResponder with Pixabay to provide you with free, high quality images, vectors and art illustrations that you can use anywhere.

So let’s take a look at how it all works…

When you login to your RocketResponder control panel to send an email to your subscribers you now see a screen which looks like this.

new responsive email editor template system from RocketResponder

 

Note that there are currently seven templates to choose from but new ones will be added on a regular basis.

The templates are cool, but they are not the coolest part at all…think of them as your starting point but the really cool feature is the total flexibility you now have to be creative with your email design.

Even if you have no design skills, this easy-to-use drag-and-drop system will have you producing professional-looking emails in just minutes.

So choose a template that you like and start having fun…

RocketResponder responsive email editor template example

Here are just some of the really cool features which you will love and will have you looking at the way you send emails in a whole new light…

* There is absolutely no complicated coding to learn or implement.

* Just click on the heading and wording to change it to what you want to say.

* For any elements you don’t need, then just highlight them and delete.

* Click on the pictures to either replace them with your own or choose from the 360,000 images we have available for you.

* Easily add any section from the options in the right hand side by just dragging them over to where you want them to go.

* Make headings, text or pictures clickable with hyperlinks to take your subscribers to the content you want them to see.

* Change font types, text colors, text size and add bullets, lists and buttons with ease.

* Never worry about your emails looking good across all email clients…they just will.

* Never worry about having to optimize your emails for desktops, laptops, smartphones or tablets…we have taken care of that for you already.

* One touch email preview function. See exactly how your email will look before you send it.

Here is a quick look at the awesome image editor. Let’s say you want to replace the standard image with one of a cute kitten…so you click on the picture, press the camera icon and search for the word ‘kittens.’

Search for 'kittens' using image search on RocketResponder responsive email editor

Or maybe ‘chocolate cake’

'chocolate cake' search term using image editor on RocketResponder responsive email editor

Or ‘furniture’…

'furniture' search term using image editor on RocketResponder responsive email editor

I think you get the idea…now choose an image you want, edit the text next to it and you are all set.

This is what you might do for example if you have written a blog post about exotic pets…

Default view…

Using the RocketResponder responsive email editor.

Your version…

Using the RocketResponder responsive email editor is easy

Make the image, the headline or part of the text clickable to your subscribers are taken directly to your blog and watch your views get a massive boost.

All you have to worry about is working out what message you want to get across to your subscribers and soon you will be sending out the most eye-catching emails you have ever produced.

Best of all there is no steep learning curve. We have taken a great deal of time to ensure that this is as intuitive and easy to use as is humanly possible.

Reading about the new RocketResponder responsive email editor on a blog post is one thing, but actually using it for yourself is a whole new experience you will not want to miss out on. Log in today and try it for yourself.

Why Email Marketing Services Will Give Your Membership Site A Boost

Patrick Griffin Leave a comment

Email Marketing Services

Email Marketing Top Tips. Did you know that email marketing services (something called mass mailing or mass emailing services) can really give your membership sites a massive boost?

In fact using mass mailing – always with permission to do so – is a really very powerful way to get so much more out of a membership site.

When we are talking about a membership site here, we mean any type of website where people typically pay to gain access to all or part of the site. There are also membership sites where people can join for free and others where there is no free element and all members are paid members.

Regardless of the exact type of site in question, they all have one thing in common and that is that using email marketing services – such as an autoresponder like RocketResponder – can dramatically boost activity.

Most people understand that sending out email newsletters to subscribers is powerful but not everyone takes the time to do so. There may be a feeling that it is too complicated, or to much like hard work or just too time consuming to set up and manage.

RocketResponder was set up to remove all these obstacles so that sending out a newsletter was just about as simple as sending an email to your friends. Now, if you own or manage any type of membership site,  there is no excuse any more not to use the power of email to get more traffic and activity for very little effort indeed.

Convert free members into paid members

Do you have a mixture of free and paid members? Then use the followup email feature to encourage your paid members to convert into paid members.

The followup series – typically delivered over a few days or weeks – will point out all the advantages of moving over to the paid option and this can be amazingly effective at doing so without the need for any ‘hard sell’ at all.

People generally hate missing out on things…it is just human nature. So why not remind them that while their free membership is good, there is so much more that they are missing out on by not taking advantage of your paid membership level or levels.

Another cool thing is that the RocketResponder API will automatically unsubscribe them from the free list the moment they upgrade.

This means that they won’t get any more ‘upgrade now’ type messages and instead can get more targeted emails to suit their needs, such as tips on how to get the most our of the paid memership features they have signed up for.

Remember that this can be used in any kind of membership site, especially when there is a free trial or a free tier involved.

Finally everyone on your email list will have given you permission to contact them, and confirmed their email address, so that this form of mass mailing (mass emailing) is certainly not spam.

We very strongly believe that nobody should get emailed from a business without permission and as long as email marketers follow that rule then they should not go far wrong.

Why Email Marketing For Startups Is A Smart Move

Justin Ledvina Leave a comment

 

Email marketing for startups

Email marketing for startups: When you are running a startup it can be difficult to get new people to come to your site and see what you have to offer. The exciting part comes when a visitor turns into a potential customer. They sign up, maybe for a free trial or because they really want to pay right away.

But then the unthinkable happens. Nothing.

This problem plagues startups big and small, and there is a reasonable explanation. In today’s world we are bombarded with distractions both online and offline. It’s perfectly normal for a prospect to get distracted while looking at your site. That’s where email comes in!

It’s as simple as setting up a followup series. Also known as autoresponders, these emails automatically will send out to your customers on regular intervals – setup by you. So you can send them a reminder every few days to continue their free trial, make a payment, or offer support.

As RocketResponder is Startup Friendly, we’ve released webhooks and APIs that allow you to integrate these followup series directly into your current website. And since you get unlimited lists for $20 that means you can create as many different series as you need.

It’s as simple as using the API to add the customers email address to the lists you need when they go through your processes. When they join, add them to your list that reminds them to come back and login. When they pay, remove them from that list and add them to the paying customer list. It’s that easy.

It even works when users cancel. Maybe they have a billing issue, so their subscription is cancel. When this happens we move them to our canceled list and remind them every few days that their account was canceled.

Pay attention to the emails you receive from the bigger companies. They all use these tactics. With RocketResponder we give you the same powerful emails but without the bloat and big league costs!

Three Top Tips For Choosing A Cheap Email Marketing Plan

Patrick Griffin Leave a comment

Cheap Email marketing

One of the misconceptions about email marketing software is that it must be expensive to be effective…this simply is not true.

There is lots of choice available when it comes to choosing the right email marketing plan for you…but you cannot be simply guided by cost alone.

In fact a cheap email marketing plan can often provide you with better results and better functionality than those which may cost a lot more.

The key to finding the right email marketing software for you is to know what you are looking for and then checking whether the software is able to meet your specific needs.

When you start looking around you will see that price alone is no reliable indicator of performance.

Here are three top tips to help you choose a cheap email marketing plan which is right for you:

1. Does it do what you want? – Your needs may be simple or complex but you have to take time to find the software which is right for you. Remember that this is is one piece of software that you are likely to want to keep for many years, so time taken at the outset to make sure it is right for you is time well spent. Look for software that allows you to create multiple lists so that you can send different messages to different subscriber groups. Also look at any limits there may be on how many emails you can send and whether the cheap headline price remains cost effective once your subscriber base grows.

2. Is it easy to use and understand? – You may have found an email marketing plan that is right for you in terms of price and functionality but you are not done yet. It is vital that the software you choose is easy to use and understand. If you have to learn complicated new skills and if getting people to sign up to your list is too complex then you will be spending too much time on managing your marketing software when you could be working on managing your business or organization. Also look for the software provider’s track record, its customer service and willingness to help you when things go wrong.

3. Is it flexible enough to meet your future needs? – You will not want to move your subscriber base to a new platform if you outgrow your existing one. Very often this will mean asking your subscribers to manually reconfirm their email addresses all over again. This is a hassle for you and also for them and a fair percentage of them will simply not go to the trouble of doing so and will, therefore be lost to you. Therefore ensure that the email software you choose will be able to meet your needs as you grow. The approach “this will do for now,” is not to be used here. Far better to have the mindset of “this will be good for the next ten years or more.”

RocketResponder is an email marketing platform which has been designed to be cheap but highly functional. With the simplest price plan in the industry – one low flat fee no matter how big your subscriber list – if offers full functionality while keeping costs low and predictable.