Email subject lines – real life examples

mastering email subject lines

Mastering email subject lines: Hopefully by now you are getting good with your RocketResponder subject lines.

Have a look at this latest selection and see whether you agree with our assessment or not:

  • No Cost Leads – [Video] – Wow, someone really pushed the boat out with this one. So if I open this email I will have to watch a sales video of some sort. The only question on my mind is how much will these “no cost leads” really cost me. Totally off putting so I won’t be opening this one.
  • Welcome to the Most Advanced Mailing System on This Planet! – I have been using traffic exchanges for long enough to know exactly what program this refers to. I would bet that this is copied and pasted from the “affiliate resource” section of the membership site in question. It is a good subject line but it is often a good idea to use something unique rather than a subject line which is shared with the entire membership. On the other hand if a subject line is good enough to get the job done then there is no harm in giving it a go. I like this subject line.
  • This Little Ebay Selling Trick Blew My Mind… – I love this, absolutely love it because if you are the least but curious you will want to know: “What trick is this, tell me more. You must tell me more now.”
    Note that this could work with a variety of different subjects because it follows this formula: “This Little [insert subject here] Trick Blew My Mind…” So you could say somerthing like “This Little RocketResponder Tip Blew My Mind…” or “This Little ListNerds Secret Strategy Blew My Mind…”
  • Patrick Joe Freyaldenhoven reveals the secret of his success – Maybe I am missing something here but who is Joe Freyaldenhoven? Also personalizing the message is confusing here unless the guy who is revealing his secrets is actually called Patrick Joe Freyaldenhoven. I would prefer something like: “I Am Ultra Successful: This Is My Secret…”
  • A Must Have Tool for ANY Affiliate! – Seven short words and every one a winner. Would I open this? Of course I would. I really want to know what this email is promoting. #Winning.
  • No Recruiting No Cost No Kidding – The repeated use of the word “No” gets a big “Yes” from me. It is catchy and has me asking what it is all about so I want to open the email and find out more. You can also use this for yourself. Just add your own subjects. No [x] No [y] No [z]

Don’t forget there will be another selection next month.

Patrick Griffin

Patrick Griffin has been marketing online for 15 years. He's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a UK Press Award.

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